Posts made in March, 2015

on Mar 30, 2015

By Hagai Tal At its annual developer conference last week, Facebook made several announcements that are likely to have a major impact on the mobile app world. As one of the world’s largest online properties, Facebook’s policies and practices – when it comes to digital marketing – tend to govern popular trends in the industry. The F8 conference marked what could become the next trend in digital advertising: online portals becoming complete, self-sustaining marketing ecosystems through key technology acquisitions and integrations, advanced analytics, and a steady stream of rich, constantly updating audience data from its own platform. For Facebook, with the sizeable amount of data Read full story › Source: The Drum...

on Mar 30, 2015

By Staff Writer Morning everyone. Here’s your briefing on the media and marketing news you should know today. 1. Apple CEO Tim Cook has slammed laws passed in 20 states, most recently Indiana, that allow businesses to refuse to serve people because of their sexuality on the grounds of “religious freedom”. In an op-ed in the Washington Post, he wrote that the laws “rationalize injustice” and “have the potential to undo decades of progress toward greater equality”. 2. Music streaming service Spotify is launching today on Sony’s PS3 and PS4 consoles, reports The Verge. The exclusive deal means Spotify won’t be Read full story › Source: The Drum...

on Mar 30, 2015

By Jennifer Faull Jay Z has enlisted the help of a number of bands and artists for a social campaign to launch new streaming service Tidal. Kanye West, Nicki Minaj, Rihanna and Madonna have all turned their Twitter profile pictures blue and used the hashtag #TIDALforALL to support the service. The rapper bought Tidal for $56m (£38m) through his company, Project Panther, two weeks ago. NAVY, turn the tide…#MakeMusicHistory #TurnitBlue #TIDALforALL — Rihanna (@rihanna) March 30, 2015 Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL — Madonna Read full story › Source: The Drum...

on Mar 30, 2015

By Natalie Mortimer HTC has lost its second design head in a year after the departure of Jonah Becker. Becker, who had worked at HTC for six years, took over the role in April 2014 after the previous head of design Scott Croyle left the business. Becker led the design of the brand’s flagship One M9 smartphone. “It’s been an amazing seventeen year journey with One & Co and HTC, but it’s time for a new adventure,” Becker said on Twitter. “Stay tuned for details of what’s next.” Becker’s departure comes amid a management shake-up at the struggling Taiwanese company, which last week Read full story › Source: The Drum...

on Mar 30, 2015

By Alison Millington Sales of cola in grocery and convenience dropped by 0.2% to £1.6bn in 2014 while volume dropped by 1.6%, the first time the market leader has seen a decline. Meanwhile, sales of water were up 12.6% to £671m, making the segment the second fastest growing of all soft drinks in 2014, while glucose and energy drinks also saw sales growth of 4.6% driven by sales of Lucozade and Red Bull. Growth of water and energy drinks also overtook cola in on premise, though cola did grow by 2.8%. Despite its decline, cola remained the largest category, largely thanks to Britvic and PepsiCo’s Pepsi Read full story › Source: Marketing Week...