Posts made in March, 2015

on Mar 30, 2015

By Natalie Mortimer Archibald/Williams has appointed Saatchi & Saatchi’s Matt Gilmour as executive creative director, a new role for the agency. Gilmour, who will work to lead the creative at Archibald/Williams, began his career in the industry as an art director with Saatch & Saatchi in Australia in 2003. From there he moved to the US to join Crispin Porter + Bogusky before joining BBDO Atlanta as VP creative director. Gilmour then returned to his native Australia to rejoin Saatchi & Saatchi as creative director. While there he launched the global Joyville campaign for Cadbury. Co-founder Bram Williams commented: “We’re super excited to Read full story › Source: The Drum...

on Mar 30, 2015

By Stephen Lepitak Watson, the artificial intelligence being developed by IBM, is thought of as “the third era of computing” explained IBM Watson director, Steve Abrams, while discussing the potential of the project. Speaking to The Drum, Abrams discussed just how powerful Watson was; “This new era of systems is one that is not about programmes. They can talk or ingest natural language, they can understand what they read and they can help us make decisions about areas to explore and finding answers. We think that the areas of potential during this third era of computing are tremendous. We’re going to see systems Read full story › Source: The Drum...

on Mar 30, 2015

By Seb Joseph Online video is now growing faster than any other digital channel, leading a 4.4 per cent uplift in global ad spend in 2015, that will be driven by advertisers pulling more budget from TV and broadcasters selling packages that include both online and traditional TV spots, predicts ZenithOptimedia. The media agency’s annual forecast claims that TV, while still the dominant medium for brands, has peaked. Global ad spend on television will slip from 39.4 per cent in 2014 to 37.3 per cent in 2017 as advertisers plough more of their media budgets into desktop and mobile internet. Video will be the key Read full story › Source: The Drum...

on Mar 30, 2015

By Russell Parsons Andy Cosslett’s first day as CEO of Intercontinental Hotels Group came just after the 2004 tsunami when the group’s Holiday Inn hotel in Phuket, Thailand was washed away. Instead of settling in at head office “the instinct of a marketer” led him straight to the “front line” to show support to those staff affected. “I’m not sure a finance director would do that.” Cosslett was speaking at an event hosted by The Marketing Society earlier this month where he was candid both in his assessment of the attributes marketers can bring to the C-suite and the failings that will stop them Read full story › Source: Marketing Week...

on Mar 30, 2015

By Natalie Mortimer Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather. The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months. Speaking to The Drum following a Clear Channel event on The Drum’s Advertising Week Europe bus last week Chris McClelland, specialist partnerships at the outdoor media owner, said it wanted to exploit a growing trend for advertising campaigns to interact with the weather. Brands including Stella Artois and Corsa have experimented with weather-activated outdoor ads as they look Read full story › Source: The Drum...