Posts made in March, 2015

on Mar 30, 2015

By Jennifer Faull Online publishers have pocketed a 20 per cent leap in revenue generated through online video, according to the Association of Online Publishers (AOP) and Deloitte’s Q4 Digital Publishers Revenue Index Report. This is a significant increase from the previous quarter which only saw a 3.4 per cent growth in online video. For the first time, the AOP has also recorded members’ smartphone and tablet revenues over a full year. It found that smartphone and tablet revenues increased by 56 per cent over the past 12 months. Mobile alone was up 78 per cent. Overall, total annual digital revenue has almost doubled since the Read full story › Source: The Drum...

on Mar 30, 2015

By John Glenday British Airways has become the latest victim of hackers following a weekend security breach in which tens of thousands of frequent flyer accounts were targeted. Whilst the airline was quick to claim that no personal data such as credit card details, address or flight history was obtained as a result of the breach it has suspended affected accounts as a precaution. A spokesperson said: “British Airways has become aware of some unauthorised activity in relation to a small number of frequent-flyer executive club accounts. This appears to have been the result of a third party using information obtained elsewhere on the internet, Read full story › Source: The Drum...

on Mar 30, 2015

By Maisie McCabe Vue, the cinema chain, has appointed Joint to revamp its brand strategy and customer experience. Read full story › Source: Campaign...

on Mar 30, 2015

By Natalie Mortimer Heineken has launched a new film titled Dream Island which follows six consumers from around the world fulfilling abandoned dreams as the drinks maker looks to build on previous adventure style initiatives. The campaign, produced by global creative agency, Publicis Italy, follows Heineken’s previous travel experiments Dropped and Departure Roulette, and shows the consumers as they arrive at what they believe to be a week-long holiday in Thailand. However, the three couples are then each given the opportunity to carry out a dream they have abandoned, such as travelling the world on a sail boat or building a beach bar Read full story › Source: The Drum...

on Mar 30, 2015

By Gillian West Welcome to The Drum Creative Department, sponsored by Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine. You can vote for the work you like best, simply by clicking the ‘Like’ button beside the work, and the winner will be featured in the next issue of The Drum (15 April) in the Creative Department spread. Other popular entrants will also be considered for the print edition. Submit your vote before Monday 6 April to guarantee your favourite makes it into the printed magazine. To Read full story › Source: The Drum...