Posts made in March, 2015

on Mar 30, 2015

By Tim Palmer I use Instagram. You probably use Instagram. And over 300million people all over the world use Instagram. So of course it makes complete sense that brands display their wares in the digital shop window constantly nestled within their target audience’s hand, because the audience certainly won’t go to the brand where they are, so brands have to go to the audience. First there was Instagram, then there was Instagram Hyperlapse, and now there is Instagram Layout. Layout lets its users get creative with their images, laying them out next to one another, flipping and rotating them. It isn’t anything new that Read full story › Source: The Drum...

on Mar 30, 2015

By Jessica Davies Given how much Google is diversifying into areas such as health and auto, do you see a time when you will stop calling yourselves a search engine? Inside Google we don’t see ourselves as a search engine, though of course it’s our most ubiquitous app. We see ourselves as provisioners of technology and great computer science solutions that can improve people’s lives. So yes, the health science is in there. It’s a tiny initiative relative to the size of Google today but we are investing in it. We hired the former chairman of Genentech [Art Levinson] and he is running Calico Read full story › Source: The Drum...

on Mar 30, 2015

By John Glenday Factory Media, specialists in lifestyle, sports and culture media, is to cease production of its suite of magazines to focus on digital and video production. A major restructuring of the business will see £1.1m invested in procuring new talent and content to target the video and TV sector with bosses maintaining that all key print editorial staff will be retained – although some job losses may be necessary. In recent years Factory media has witnessed a surge in digital revenues on the back of growing revenues from native and branded content on its social media platforms for brands such as Microsoft, BMW Read full story › Source: The Drum...

on Mar 30, 2015

By Seb Joseph Microsoft is fusing storytelling and user experience together in preparation for a future when machines will decide what content reaches a consumer. It is a shift revolving around five core principles being taught to its staff in the hope of fostering a culture of ‘show over tell’. Content and product designs used to be created in silos but the company wants to think holistically about the entire experience if its bid to make people love its products is to become a reality. Microsoft is in the second year of promoting how people use its products instead of the actual products, believing that Read full story › Source: The Drum...

on Mar 30, 2015

By John Glenday The Advertising Standards Authority is being urged to close a loophole allowing video bloggers to screen junk food and gambling ads on content aimed at children, following an investigation carried out by The Independent. It found that popular ‘vloggers’ such as Zoella and Alfie Deyes regularly screen junk food adverts for the likes of Coca-Cola and Haribo even an online gambling promotion, despite many of her subscribers being children as young as 11. Such content would be banned from broadcast on terrestrial television but these strict rules are not applicable to vloggers, who partner with Google’s Adsense system which allocates adverts based Read full story › Source: The Drum...