By Stephen Lepitak During Advertising Week Europe, The Drum ran a panel session with a group of marketing and communications professionals from the little discussed element of the industry, the marketers and PR professionals that promote the agency sector. On the panel was DigitasLBi international chief marketing office, Gareth Jones, Persuasion Communications founder, Jane Austin, Bhavna Mistry, director of Velvet PR and Hester Bloch, former global marketing director of AKQA who offered their advice and insight into how best to promote and deal with marketing services agencies. Here are some of the main insights that panel came back with: Why are so many Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak During Advertising Week Europe, The Drum ran a panel session with a group of marketing and communications professionals from the little discussed element of the industry, the marketers and PR professionals that promote the agency sector. On the panel was DigitasLBi international chief marketing office, Gareth Jones, Persuasion Communications founder, Jane Austin, Bhavna Mistry, director of Velvet PR and Hester Bloch, former global marketing director of AKQA who offered their advice and insight into how best to promote and deal with marketing services agencies. Here are some of the main insights that panel came back with: Why are so many Read full story › Source: The Drum...
Read MoreBy Ben Titchmarsh Brand partnerships with recording artists must be meaningful and avoid gimmickry to succeed according to leading lights of the UK music industry. Speaking on the ADARA Stage in the Newsroom at Advertising Week Europe on a panel entitled ‘Are Brands the Saviours of the Music Industry, or Just a Quick Fix?’ Jamal Edwards, CEO of SB.TV said:“When I work with brands it has to add to the experience for SB.TV viewers. Brands allow me to access bigger locations, better cameras. I do it if I can make it a part of my audience’s lifestyle. I’m up for it if it’s done Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Dov Charney, the founder and former chief executive of fashion chain American Apparel, is seeking $40m (£26.8m) in compensation after he was sacked for allegedly misusing funds and spreading nude photos of three women on the internet. In 2011 Charney was also sued by a former store manager who claims she was “held prisoner in his apartment” and “forced to perform additional sex acts” on him. Charney was initially suspended before being dismissed last year by a “suitability committee”. However, he has always denied the allegations and is now claiming a breach of contract. The Times reports that Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Professor Stephen Hawking has applied to the Intellectual Property Office to have his name trademarked. A spokesman for Cambridge University, where he is director of research at the Department of Applied Mathematics and Theoretical Physics, told The Sunday Times that this was a “personal matter” for Hawking “to protect his name and the success it has brought.” Outside of the scientific community, Hawking has become a household name across the world after starring in TV shows such as The Big Bang Theory, The Simpsons, and Star Trek as well as supporting with the Oscar-winning bio-pic The Theory of Everything. As a result, Read full story › Source: The Drum...
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