Posts made in March, 2015

on Mar 29, 2015

By Jennifer Faull The latest instalment in O2’s long running ‘Be More Dog’ campaign doesn’t disappoint as Jonesy the cat is seen strutting down the street celebrating the ‘Refresh’ service. Agency: VCCP Creative Director: Jim Thornton Creatives: Hugo Bone and Tony Clements TV Producer: Ed Mueller Business Director: Matt Smith Account Director: Rose Bartel Planning Director: Andrew Perkins Planner: Alexa Caldecott Production Company: Stink Director: Owen Trevor Producer: Jay Lovelock Exec Producer: Dan Scott-Croxford DOP: Manuel Ruiz Edit: Marshall Street Editors Editor: Guy Savin VFX: Electric Theatre Collective Producer: Matt Williams VFX Lead: Adam Watson Sound Mix: Grand Central Studios Sound Engineer: Miles Kempton Music: Finger Music Read full story › Source: The Drum...

on Mar 29, 2015

By Jennifer Faull BBC director general Tony Hall has received death threats and is now under 24 hour surveillance after the sacking of Top Gear presenter Jeremy Clarkson. Scotland Yard is investigating the threats made to Hall and his wife, Cynthia, earlier this week. A spokesman said: “Police in Westminster are investigating an allegation of threats to kill. The allegation was reported to police on Wednesday, March 25.” “Inquiries continue. No arrests have been made.” On Wednesday, news broke of the BBC’s decision not to renew Clarkson’s contract after he abused Top Gear producer Oisin Tymon for “20 minutes” before engaging Read full story › Source: The Drum...

on Mar 29, 2015

By Jennifer Faull EasyProperty is set to ink a multi-million pound sponsorship deal with premier league club Tottenham Hotspur. According to the Telegraph, the online letting agency – owned by EasyJet founder Sir Stelios Haji-Ioannou – has been “actively” involved in negotiations to sponsor some of Tottenham Hotspur’s players and parts of the stadium. The deal could also give it access to the logo, pitch-side advertising, hospitality and player access, “as well as getting involved in the local community through one of these clubs,” according to one source. Rob Ellice, chief executive of EasyProperty said opportunities presented by sponsorship in the Premier League is Read full story › Source: The Drum...

on Mar 29, 2015

By Jennifer Faull Facebook’s first test flights for solar-powered internet drone have been successful, the company’s chief executive Mark Zuckerberg has revealed. The drones are part of Facebook’s internet.org project, which looks to bring connectivity to the two thirds of the global population that currently have no access to the internet. The drones circle an area from an altitude of 60,000 to 90,000 feet and use lasers to beam internet signals to the ground. Zuckerberg said of the project: “As part of our Internet.org effort to connect the world, we’ve designed unmanned aircraft that can beam internet access down to people from the sky. “They can Read full story › Source: The Drum...

on Mar 29, 2015

By Seb Joseph Literary magazine Granta is undergoing a digital transformation that will see its online and mobile offering pulled closer together in the hope of attracting new readers. The magazine, which is known for launching the careers of Salman Rushdie and Martin Amis, has overhauled its website to sport a more modern, modular design. Similarly to other publisher sites, Granta has gone for a block-type format less reliant on countless sections to surface content to readers. The revamped look, complete with a feature that allows visitors to discover new content, aims to offer a less cluttered and seamless experience. Interestingly, the Granta has transferred Read full story › Source: The Drum...