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Posts made in March, 2015

Apple boss Tim Cook Tweets ‘deep disappointment’ at Indiana’s anti-gay law

on Mar 28, 2015

By Seb Joseph Apple chief executive Tim Cook has joined the throng of people to blast Indiana’s new anti-gay law. Cook, who revealed he was gay last year, tweeted yesterday (27 March) “Apple is open for everyone. We are deeply disappointed in Indiana’s new law”. The post has since been retweeted more than 6,500 times and favourited almost 6,000 times. Apple is open for everyone. We are deeply disappointed in Indiana’s new law and calling on Arkansas Gov. to veto the similar #HB1228. — Tim Cook (@tim_cook) March 27, 2015 Around the world, we strive to treat every customer the same Read full story › Source: The Drum...

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How Adidas is ‘Creating the New’ to recapture its winning streak

on Mar 28, 2015

By Seb Joseph Every athlete knows that the moment you become complacent you start to lose. Therefore, Adidas is embarking on what it calls an “ambitious yet realistic” five-year charge to reignite sales after a failure to adapt fast enough to consumer demands and the unforeseen impact of Russian’s stuttering economy forced it to scrap its original Route 2015 plan. Rather than see this an outright failure, the business has learnt from the disappointment and is pumping funds into the product, retail and digital success stories that defied the downturn. These three areas are emblematic of the company’s new guiding principles of speed, cities Read full story › Source: The Drum...

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News UK hires Richard Bogie as general manager for Scotland

on Mar 28, 2015

By Jennifer Faull News UK has appointed Richard Bogie as general manager for Scotland, which will see him work across titles including The Scottish Sun and Scottish editions of The Times and The Sunday Times. From 7 April, Bogie will be responsible for delivering commercial targets and developing new opportunities for News UK’s Scottish business, Mike Darcey, chief executive officer of News UK, said there was “great potential” to grow the Scottish business. “I have every confidence in [Bogie’s] extensive experience in publishing and sales, which will allow us to drive the operation forward and explore new opportunities.” Bogie said: “This past year has been Read full story › Source: The Drum...

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PR experts applaud Lufthansa's crisis communications approach to Germanwings disaster

on Mar 28, 2015

By Jessica Davies In the wake of the devastating revelations surrounding the Germanwings crash in the French Alps, airlines have now pledged to change their rules to ensure at least two crew members are present in the cockpit at all times. Days after the crash, which killed 150 people this week, it emerged that the 27-year old pilot Andreas Lubitz purposefully flew the plane into the mountains, and reportedly suffered from depression. Previous recent airlines disasters such as that which Malaysian Airlines suffered, have shone the light on how critical and quick an airline’s response must be. It has already moved fast to remove Read full story › Source: The Drum...

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One direction fans empty out bank accounts in online push to purchase the band

on Mar 27, 2015

By Nesh Pillay One Direction fans have started a GoFundMe page in order to raise enough money to purchase the band from its management and make it a fan-owned co-operative. The push comes just two days after band member Zayn Malik announced his departure from the group, devastating fans around the globe. The page’s goal is to raise $88m and raised almost $2000 in just one day. “This is all the money I have left in my back account. I need this to happen,” wrote one fan on the page. The sentiment wasn’t an usual one, as many donors claimed to have emptied out their bank accounts Read full story › Source: The Drum...

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