Posts made in March, 2015

on Mar 27, 2015

By John McCarthy Pop star Katy Perry has admitted that she could implement live-streaming apps into her future performances to share the experience with those who cannot attend her concerts. Perry made the announcement following a busy week for live-streaming apps which saw Twitter launch Periscope hours before rival Meerkat announced it had raised an estimated $14m in funding on Thursday. The musician and pop icon told Mashable: “You’ve got to embrace the future or you’re left behind.” On-live streaming from mobile, she said: “I’m with it. I think that, when you see a phone, that is like the new applause. “So people Read full story › Source: The Drum...

on Mar 27, 2015

By Alison Millington In a first for VisitBritain, app developers have been tasked with creating a prototype for a mobile app that will help visitors to Britain plan their visit at any stage of the trip, with winning designs to be put into development and ultimately launched as VisitBritain’s new mobile app later this year. The app is to be based around the Travel Time API platform, which shows the user where they can travel to within a certain timeframe and using a certain mode of transport. Tess Bedard, senior digital marketing manager at VisitBritain, told Marketing Week: “We want to create something evergreen on Read full story › Source: Marketing Week...

on Mar 27, 2015

By Matthew Miller TBWA’s chief executive, Troy Ruhanen, has restructured its global operations, moving away from a traditional regional structure towards one based on specialisms. Read full story › Source: Campaign...

on Mar 27, 2015

By Matthew Miller TBWA has appointed Keith Smith to the expanded role of president international, global markets, which will include the 15 core markets across the world. Read full story › Source: Campaign...

on Mar 27, 2015

By Alison Millington 1. Kraft Foods has merged with Heinz A merger deal between Kraft Foods Group and H.J. Heinz was announced this week to form The Kraft Heinz Company, already the fifth largest food and beverage firm in the world. The newly formed company, financed by American business mogul Warren Buffett’s Berkshire Hathaway company and private equity firm 3G Capital, both of which bought Heinz in 2013, will have a revenue of roughly $28bn according to the two parties, with eight brands worth over $1bn and five over $500m. It will also provide a platform to push Kraft brands such as Kraft Macaroni & Read full story › Source: Marketing Week...