Posts made in March, 2015

on Mar 27, 2015

By John McCarthy Transport for London (TfL) has purged the London Underground of 65 digital ads from budget airline Germanwings following the horrific crash on Tuesday which resulted in the death of the flight’s six crew and 144 passengers. The brand’s London Underground ‘Get Ready to Be Surprised’ ads have been removed in a bid to avoid distressing viewers and the mourning families of the victims. Following the Airbus A320, as evidence suggests, being guided into the ground by the co-pilot in an apparent suicide attempt, the hashtags #GermanWings, #4u9525 and #4u9525 trended on Twitter as the international community mourned the deceased. A TfL Read full story › Source: The Drum...

on Mar 27, 2015

By Gurjit Degun Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its ‘Love Mondays’ campaign. Read full story › Source: Campaign...

on Mar 27, 2015

By Nesh Pillay Blackberry has reported a $28m profit in its most recent quarter, shocking both analysts and investors who had expected the phone company to lose money. However, it’s not all good news. Blackberry continues to lose both customers and sales – which dropped 32 per cent in the last three months. Still, the unexpected numbers had executives beaming. “I am very pleased to announce that our financial house in order,” said Blackberry’s chief, John Chen. “Our financial viability is no longer in question.” In order to continue on this path, Chen plans to shift the brand’s focus to its software and services among its core Read full story › Source: The Drum...

on Mar 27, 2015

By Michael Feeley A new out-of-home advertising campaign promoting the services of mobile network O2 and franchise partner Telenomics is to launch in South East London on Monday 30 March, with three 6-sheet advertisements located in Eltham Railway Station. Co-ordinated by Media Agency Group, the ads are in O2’s familiar blue colour scheme and promote the latest services and deals offered by O2 and Telenomics in its Eltham store, such as the ‘O2 Refresh’ and ‘O2 Guru’ packages. John Kehoe, managing director of Media Agency Group, said: “It’s always a pleasure to be working to promote established brands such as O2, so we’re extremely happy Read full story › Source: The Drum...

on Mar 27, 2015

By Jonathan Earle It’s also never been easier to be an entrepreneur. I can buy a laptop anywhere in the world for less than $100; learn programming and have a website set up in a day and then be talking to like minded individuals through an online forum within a week, that’s if I am being slow, and I can achieve scale overnight – think Candy Crush. There is a wealth of content, new products, services and digital experiences being generated everyday. However, technology hasn’t fulfilled our needs. People are more stressed than they ever have been; more overwhelmed with the choice available and are Read full story › Source: Marketing Week...