Posts made in March, 2015

on Mar 27, 2015

By Jennifer Faull Agencies need to do fewer things better for clients when it comes to mobile, according to Jem Lloyd-Williams, executive director for innovation at Vizeum. “There’s a huge appetite for new creativity and that’s absolutely right. But the reality is we’re doing lots of things really badly. And I think sacrificing in overcommitting to something and getting that absolutely right is probably what anyone with strategy in their title should be concentrating on right now,” he said. His comments came in a roundtable which took place on The Drum’s double decker bus during Advertising Week Europe, sponsored by Phunware Advertising. He was joined Read full story › Source: The Drum...

on Mar 27, 2015

By John McCarthy Ofcom has received over 400 complaints regarding Channel 4 and Sky News’ ‘Battle for No10′ broadcast debate between Labour party leader Ed Miliband and prime minister and Conservative head David Cameron. Of the complaints received, the watchdog announced that 110 “alleged bias” in the treatment of the leaders from the show’s hosting duo, retired BBC veteran Jeremy Paxman and Sky News presenter Kay Burley. A common complaint on social media was the allegation that Kay Burley issued easier questions to prime minister David Cameron than Ed Miliband. For instance, while David Cameron, near the close of his 18 minute Q&A, was asked Read full story › Source: The Drum...

on Mar 27, 2015

By Nesh Pillay DDB New York, part of the Omnicom Group, has hired Madison Wharton, formerly The Barbarian Group’s executive director of production, as its new chief production officer. The move comes shortly after the appointment of Icaro Dorio as chief creative officer. President of DDB New York, Chris Brown, appears to be giving the entire executive team a revitalization. “We are delighted to welcome Madison to the team at such an exciting time for DDB New York,” said Brown. “We are on a mission to blaze new trails and attracting A-list talent like Madison is key to our success. She is creatively driven, passionate about Read full story › Source: The Drum...

on Mar 27, 2015

By Alison Millington The launch of “Guinness Golden Ale” last week is likely to be one of many innovations the brand will introduce as it looks to “broadly explore” the beer category. It is part of a move to create a “Guinness beer for every consumer in every outlet” and comes after the brand launched two craft-style beers in the UK and Ireland last September, Dublin Porter and Guinness West Indies Porter. The beers were the brand’s first attempt to tap into the popularity of craft beer through its “Brewers Project”, a group of brewers given license to explore new recipes, reinterpret old ones Read full story › Source: Marketing Week...

on Mar 27, 2015

By Nesh Pillay Design firm Pentagram has unveiled its latest design – a bench which serves as an ode to popular AMC series ‘Mad Men.’ The bench sits outside the Time & Life building, which is where the show’s fictional 1960’s ad agency was located. It features the silhouette of protagonist Don Draper, cigarette in hand, with his arm slouched around the metal bench. The familiar image is also featured in the opening of each episode. The project, commissioned by AMC to coincide with 5 April premiere of the show’s final season, was designed by Pentagram’s Lorenzo Apicella, Michael Bierut, and Emily Oberman, and made Read full story › Source: The Drum...