By Gurjit Degun The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election. Read full story › Source: Campaign...
Read MoreBy John Glenday Scandal hit Co-op Bank has shown signs of stabilising its financial position after losses were pared back to £264.2m in 2014 – as it enacts a tough turnaround programme overseen by chief executive Niall Booker. Whilst still in the red this is a marked improvement on the £688.3m loss racked up in 2013, figures which helped ensure the bank was the only UK lender to fail stress tests set by the Prudential Regulation Authority. The group is in the process of axing a further 57 branches this year, on top of 72 already closed, and reduced staffing levels by 14 per cent Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Marketers are heating up engagement by steeping customers in an abundance of valuable content. Read full story › Source: DM News...
Read MoreBy John Glenday David Cameron and Ed Miliband have subjected themselves to a grilling by Jeremy Paxman in front of a prime time audience as both leaders attempt to break the stalemate in their parties fortunes ahead of the general election. Although the politicians didn’t go head-to-head directly the on air clash, screened live by both Sky News and Channel 4, proved to be a fertile discussion point on Twitter, grabbing a 94.7 per cent share of 301,142 TV related tweets according to Kantar. #BattleForNumber10 has saturated the Twitter TV leaderboard currently No.1 94.7% share 301,142 Tweets from 75,500 unique authors. <a target=_blank Read full story › Source: The Drum...
Read MoreBy Seb Joseph London’s principal promoters London & Partners brought together some of the city’s most recognised names for the first time in a campaign that has raised the marketing bar with an anticipated reach of 250 million people worldwide. Promoting one of the world’s most recognised cities is no easy feat. Outmuscled by the sizeable budgets of cities like Paris and New York, London & Partners has to continuously be inventive in its battle to keep awareness high among tourists. It is why the promoter locked itself in a room with agency Brooklyn Brothers early last year, testing idea after idea on how it Read full story › Source: The Drum...
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