By Maisie McCabe M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.2 per cent year on year, as UK revenues climbed 9 per cent. Read full story › Source: Campaign...
Read MoreBy Marco Bertozzi Back in 2010 when I started the European arm of VivaKi’s Audience On Demand, I had to turn to the US for everything. Half the companies I dealt with at the time had to turn to their data centres in the US just to make a bid, something that today would be impossible to imagine. The US led the programmatic revolution, my own colleagues kicking things off in 2008. I was certainly wowed by the work going on in the US and the sophistication with which they approached this new and complex advertising technique. Europeans often complain that Americans just Read full story › Source: The Drum...
Read MoreBy John Glenday Free messaging service Whatsapp has crossed a significant milestone after people sent more messages using its system than traditional text messaging for the first time in history during the first half of last year – a trend which has since accelerated. Data compiled by The Economist showed that 30bn Whatsapp messages were being sent every day by the end of last year, far more than the 20bn text messages sent each day. The crossover signals the long-term decline of text messaging as the go to service for quick communication as consumers seek out value for money by utilising their smartphone’s data connection Read full story › Source: The Drum...
Read MoreBy Minda Smiley The Heinz and Kraft merger will form one of the biggest food and drink companies in the world but the prudent nature of the new owners signals a more cost-focused approach to brand building. The team-up forms the world’s fifth biggest food business with around $28bn in annual revenue. It will have eight brands that each generates more than $1bn a year in sales, including Heinz’s flagship Tomato Ketchup, and five valued between $500m and $1bn. The deal, orchestrated by Heinz’s owners investment firm 3G Capital and Warren Buffett’s Berkshire Hathaway, aims to cut costs and boost margins. It is Read full story › Source: The Drum...
Read MoreBy Staff Writer The Drum reporter Jen Faull joins Cameron Clarke to review the fourth and final day at Advertising Week Europe in our latest Ad Week Daily Digest in partnership with Starcom MediaVest. Today’s episode is all about creativity with Faull and Clarke sharing what they learned on the subject from two creative giants appearing at Ad Week – the Turner Prize winning artist Grayson Perry and advertising sage Dave Trott. Although Advertising Week Europe is now over for another year we still have one more daily digest to come when we’ll be rounding up the most interesting talks, panels and events from the Read full story › Source: The Drum...
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