By John Glenday Jaguar Land Rover has moved its creative account for Land Rover to Spark44, consolidating its marketing communications with that of Jaguar within a single agency. The joint venture agency was launched in 2011 to modernise the Jaguar brand, notably with the ‘British Villains – it’s good to be bad’ campaign starring the likes of Sir Ben Kingsley. Anthony Bradbury, global marketing communications director for Jaguar Land Rover explained: “Extending our innovative Spark44 agency model to the Land Rover brand will maximise global marketing effectiveness and efficiency, enhancing consistency of approach and quality worldwide. “This single marketing agency strategy perfectly aligns with our Jaguar Read full story › Source: The Drum...
Read MoreBy John Glenday Supermarket chain Morrison’s is to cut its cloth with the departure of five senior executives from its management team; including digital director Nick Collard. The shake-out comes on the orders of new CEO David Potts who is seeking to make his mark following another departure, that of ousted former boss Dalton Philips, by making further management efficiencies amidst flat lining sales. Amongst those clearing their desks are group customer marketing & digital director Nick Collard, group retail director Martyn Fletcher, group logistics director Neal Austin, group property and strategy director Gordon Mowat and convenience MD Nigel Robertson. Explaining his busy exit door Potts Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Oxis Media, the radio business run by Donnach O’Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe. Read full story › Source: Campaign...
Read MoreBy John Glenday Budweiser has initiated a televised hunt to find the nation’s best goal scorers in the form of a Sky Sports ad starring Gary Neville, Jamie Redknapp and Ed Chamberlin. Dream Goals will premiere on 30 March and invites amateur footballers to submit videos of their greatest back of the net ‘screamers’ in order to be in with a chance of appearing on Budweiser’s spring TV ad campaign and on Sky Sports – complete with expert commentary from Martin Tyler. Instead of mulling over professional goal scorers the preview ad depicts the three pundit’s debating the merits of a goal scored Read full story › Source: The Drum...
Read MoreBy Minda Smiley Grammy-award winning artist Kendrick Lamar surprised hundreds of runners in the streets of Hollywood this week with an impromptu set on the back of a custom flatbed truck to promote Reebok’s new ‘ZPump Fusion’ shoe. Lamar is a brand partner for Reebok and wore the company’s new shoe throughout the performance. He recently released his third studio album ‘To Pimp a Butterfly’, which broke records on Spotify for most streams in a single day. The sports apparel company is using the hashtag ‘#GETPUMPED’ to showcase its latest footwear. Todd Krinsky, vice president of Reebok Classic, said: “The Reebok brand is committed to innovation Read full story › Source: The Drum...
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