By Direct Marketing News The campaign intelligence company looks to bolster the quality of its online-offline metrics. Read full story › Source: DM News...
Read MoreBy Nesh Pillay Taylor Swift has signed on to Jay-Z’s newly acquired streaming service, Tidal, after very publically pulling her music from popular music service, Spotify, late last year. Jay-Z acquired Tidal after paying $56m for its Scandinavian parent company Aspiro, and likely offered Swift a higher royalty payout than Spotify did. However, the site will not feature Twift’s most recent album ‘1989.’ Unlike streaming services that get most of their revenue from advertising, Tidal charges users $25 monthly. The site will be relaunched as Tidal HiFi at an unknown later date. Read full story › Source: The Drum...
Read MoreLand Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake. Read full story › Source: Campaign...
Read MoreBy Minda Smiley Fast-food chain Carl’s Jr. took its relationship with 72andSunny to the next level by allowing the agency to actually create its new spicy burger. 72andSunny not only conceptualized the ‘Thickburger El Diablo’ burger but also developed the ingredients list, named it, and designed packaging, along with its traditional marketing duties. The burger includes jalapeño poppers, pepper-jack cheese, habanero sauce, and sliced jalapeños. Glenn Cole, 72andSunny’s chief creative officer, told the Wall Street Journal: “We don’t look at our job as being an ad agency or marketing agency. We see our job as being an accelerator of business.” He added that the agency has been Read full story › Source: The Drum...
Read MoreEx-Beats CEO launches ‘Chosen’ app giving X-Factor fans the chance to be a performance judge like Simon Cowell
By John McCarthy David Hyman, the former chief executive of Beats, has launched the beta of an app which lets users judge musical performances uploaded to the platform. The ‘Chosen’ app, which aims to replicate the runaway success of talent shows such as the X-Factor, American Idol and the Voice, was founded to give users the ability to participate in the judging of performances. Following the app recently receiving $6.5m in funding to progress beyond beta, Chosen is looking to subvert the talent show genre by providing fans an interactive, gamified experience. On the app, Hyman said: “About one billion people watch performers on television around Read full story › Source: The Drum...
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