Posts made in March, 2015

on Mar 26, 2015

By Nesh Pillay Vice, and Home Box Office (HBO) have signed a major deal, that will expand the partnership’s news coverage over the next four years. The pair, who already work together to produce documentary series Vice HBO, will now also produce five half hour news shows a week, for 48 weeks a year. In addition, the Vice HBO series is guaranteed to continue into 2018. “Over the last few years, our relationship with HBO has morphed from a great business partnership into a transformative brand-builder. This groundbreaking deal will create a new voice in news,” said Shane Smith, Vice co-founder. “This deal, simply put, allows Read full story › Source: The Drum...

on Mar 26, 2015

By Russell Parsons Speaking on an Advertising Week Europe 2015 panel hosted by The Marketing Society earlier today (26 March) he added: “Too many brands are doing content because it’s the zeitgeist – it’s just marketing. Don’t get caught up in stuff and overplay it. You have to engage customers in the right way.” Inglis said content had played a role in lifting perception of John Lewis over the last 5 years, taking it on a journey from a brand that people trusted towards a brand that people had an emotional relationship with. “Big ideas” such as the On Blackheath music festival, something “true to Read full story › Source: Marketing Week...

on Mar 26, 2015

By John McCarthy Facebook chief executive Mark Zuckerberg has upped Internet.org’s mission to connect Earth’s five billion information-poor individuals to the web with the launch of a new video, showing the Aquila net-providing drone in action. Mark Zuckerberg’s Facebook and Internet.org announced today (Thursday 26 March) that they are willing to implement automated solar drones and satellites in a bid to open up the internet to more people across the world. In the post, Zuckerberg shared that the Aquila solar-powered drones, which have been developed at the Facebook Connectivity Labs with the help of aerospace and comms experts, are capable of flying for months at Read full story › Source: The Drum...

on Mar 26, 2015

By Nesh Pillay Momentum Worldwide has appointed senior vice president of creative technology and integrated production to the newly-created role of chief technology officer (CTO). Since joining the company in 2013, Snyder has worked on a plethora of campaigns including American Express’ ‘Art and Sound of Tennis.’ Beforehand, Snyder had held positions at both AOL and Yahoo Music. Chris Weil, chief executive officer at Momentum Worldwide, said: “In his role as a futurist, technologist and inventor, since joining Momentum, Jason’s creative and strategic thinking has elevated our work to a whole new level. His ability to look at and understand what will be happening in the Read full story › Source: The Drum...

on Mar 26, 2015

By Nesh Pillay Momentum Worldwide has appointed senior vice president of creative technology and integrated production to the newly-created role of chief technology officer (CTO). Since joining the company in 2013, Snyder has worked on a plethora of campaigns including American Express’ ‘Art and Sound of Tennis.’ Beforehand, Snyder had held positions at both AOL and Yahoo Music. Chris Weil, chief executive officer at Momentum Worldwide, said: “In his role as a futurist, technologist and inventor, since joining Momentum, Jason’s creative and strategic thinking has elevated our work to a whole new level. His ability to look at and understand what will be happening in the Read full story › Source: The Drum...