Posts made in March, 2015

on Mar 26, 2015

By Nesh Pillay Momentum Worldwide has appointed senior vice president of creative technology and integrated production to the newly-created role of chief technology officer (CTO). Since joining the company in 2013, Snyder has worked on a plethora of campaigns including American Express’ ‘Art and Sound of Tennis.’ Beforehand, Snyder had held positions at both AOL and Yahoo Music. Chris Weil, chief executive officer at Momentum Worldwide, said: “In his role as a futurist, technologist and inventor, since joining Momentum, Jason’s creative and strategic thinking has elevated our work to a whole new level. His ability to look at and understand what will be happening in the Read full story › Source: The Drum...

on Mar 26, 2015

By John McCarthy Live video-sharing app Meerkat has raised an estimated $14m in funding following the service’s launch just in time for SXSW earlier this month. The results of the fundraiser emerged just hours after Twitter launched Periscope, a live micro-vlogging app, which has the added benefit of being directly embeddable with Twitter – a feature which was swept away from Meerkat earlier this month. Meerkat founder Ben Rubin said during the announcement which utilised the Meerkat live-stream that he’d been “inundated” with queries from possible investors. Those now on board with the app include, Chad Hurley, YouTube co-founder, actor and musican, Read full story › Source: The Drum...

on Mar 26, 2015

By John McCarthy The Co-operative Bank has launched a new TV campaign to underline the bank’s ethical foundations as part of its brand reinvestment scheme. The advertising campaign will inform viewers that new current account customers will receive £100 – with a further £25 to be donated to one of seven selected charities including, Action Aid, Amnesty, Carer’s Trust, Hospice UK, Oxfam, Water Aid and the Woodland Trust. In the ad, Thomas, a community elder from Malambo in Tanzania, announced the company’s commitment to mobile banking and UK call centres and charity support. Alastair Pegg, marketing director at the Co-operative Bank, said: “As a bank we Read full story › Source: The Drum...

on Mar 26, 2015

By John McCarthy The Cannes Lions festival of creativity has released its judge shortlist for 2015, boasting its most diverse judging panels yet. This year there will be 309 judges from 44 countries, 31.5 per cent of whom are female, up from 2014’s 28.5 per cent and 2013’s 20 per cent. Furthermore, there will be five female jury presidents. Additionally, this year’s event marks the first time judges from the Czech Republic, Ecuador and Indonesia will participate. Philip Thomas, Lions Festivals chief executive, said: “Enormous consideration is given to who will judge. “We seek out those who’ve distinguished themselves over the course of a career in creativity Read full story › Source: The Drum...

on Mar 26, 2015

By Gillian West Gary Lineker finally gets his comeuppance for refusing to share his Walkers over the years in the crisp brand’s latest advert airing tonight (Thursday 26 March). The advert sees Lineker take on the role of handyman, as he arrives to fix an elderly lady’s stairlift. As the sweet looking 91-year-old spots his secret stash of cheese and onion Lineker, once again, shies away from sharing and blocks her efforts to steal a crisp; however the crafty OAP has a plan b. Of the advert, which ends with the Match of the Day presenter being catapulted out of a window, Lineker said: “I Read full story › Source: The Drum...