By Direct Marketing News Mobile’s rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast. Read full story › Source: DM News...
Read MoreBy Gillian West AKQA’s Nick Turner has been named international executive creative director at Razorfish. The hire marks substantial reinforcement Razorfish’s existing creative teams in international markets and sees Turner charged with driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent. Turner reports directly to Daniel Bonner, Razorfish global chief creative officer, who said of the hire: “It speaks volumes about the positive trajectory of our international markets that we’ve hired Nick to lead and coordinate their creative output. I’m incredibly proud of the best-in-class, award winning talent Razorfish is attracting. Nick brings his own unique abilities and experience to Read full story › Source: The Drum...
Read MoreBy Michael Barnett Brands are set to suffer a “massive headache” in retail and marketing, according to Mary Portas, founder of fashion and retail consultancy Portas, as she claims the future of the high street will be defined by highly individual community spaces while retail “will become completely experiential”. Speaking as part of a panel debate at Advertising Week Europe yesterday (25 March), she argued that town centres’ shopping districts will be forced to transform themselves into destinations for socialising and entertainment with a focus on “service and specialism”, and that approaches to marketing must become “more bespoke – no longer a broad brush Read full story › Source: Marketing Week...
Read MoreBy Gillian West Former Fabula co-founder Yan Elliott has joined Lucky Generals to take on the role of creative partner. Previously working at agencies including GGT, HHCL, Mother and WCRS Elliott started Fabula with Luke Williamson in 2012, leaving in December 2014. Of the appointment Lucky Generals co-founder Danny Brooke-Taylor, said: “Yan’s a phenomenal talent. Cool, smart, hilarious – and that’s just his glasses. We’re delighted to have landed him.” Elliott added: “Since freelancing, I’ve been bowled over by how much I like it at Lucky Generals. The agency’s potential is huge and I look forward to doing the best work of my career Read full story › Source: The Drum...
Read MoreAs Advertising Week Europe 2015 draws to a close The Drum picks out the most memorable, inspiring and sometimes controversial quotes so that you don’t miss out on any insights. Read full story › Source: The Drum...
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