Posts made in March, 2015

on Mar 26, 2015

By Nesh Pillay Paypal, according to the US Department of Treasury, has facilitated the transactions between those who have had US sanctions against them, including Cuba, Iran, Libya, and North Korea. The eBay-owned online payment company has been ordered to pay $7.7m. About $7000 worth of the transactions were behalf of a Turkish man named Kursad Zafar Cire who was blacklisted by the US in 2009 for selling weapons of mass destruction. According to US law, American companies are not to conduct business with anyone on the country’s blacklist. The Treasury reported that while Paypal uses an alert system to identify blacklisted individuals, staff Read full story › Source: The Drum...

on Mar 26, 2015

By Gillian West ‘Cleaning up is such a downer, but don’t worry there’s a better way,’ exclaims the first of two brilliant ads for the Animal Foundation Las Vegas. Created by R&R Partners, the campaign, which consists of two infomercial-style ads, lists many great attributes of pet dogs and pet cats. Funny, sharp and purposely cheesy as hell, anyone who has been sucked into watching TV shopping at 3am will appreciate these ads. Advertising Agency: R&R Partners, USA Executive Creative Director: Arnie DiGeorge Creative Director: Ron Lopez Copywriters: Chrissy Deem, Mary Money Art Director: Rachel Hogan Agency Producer: Sherpa Pictures Business Affairs: Pam Petrescu Read full story › Source: The Drum...

on Mar 26, 2015

By Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...

on Mar 26, 2015

By Seb Joseph Adidas is the first major brand to use Twitter’s newly-launched Meerkat-style service that will see it live stream Real Madrid star James Rodriguez pen a new deal with the Champions League holders. The event is being streamed live from Adidas HQ in Herzogenaurach, Germany for fans to watch and comes a day after Twitter unveiled the service, dubbed Periscope. It means that Adidas can embed the video into its Tweets, a move it hopes will give its snackable content greater virility on the micro-blogging site. Twitter acquired Periscope two weeks ago in a move to douse the emerging threat posed by Meerkat, Read full story › Source: The Drum...

on Mar 26, 2015

By John McCarthy A study of major UK supermarket chains’ Pinterest presence has found that Tesco’s content is the most ‘Pinned’ material. Supermarket branded recipe ideas were the most shared material on the visual bookmark site, with an Asda recipe for a Penguin-themed festive cake earning more pins than any other supermarket web page. The study, by search and content optimisation firm, Searchmetrics, analysed the visibility of nine leading UK supermarket websites on Pinterest. Tesco topped engagement with the most pins (43,834), followed by Asda with 35,304 and Waitrose with 19,474. Asda’s Penguin cake was the most shared content by far garnering 11,997 pins. <div contenteditable="false" entity-bundle="gallery_item" Read full story › Source: The Drum...