By Kaltrina Bylykbashi A report by Capgemini published today (26 March) highlights that only 11% of loyalty programmes offer personalised rewards based on a digital presence such as a customer’s purchase history or location data. Similarly 79% of loyalty programmes use a mobile channel for loyalty schemes, but only 24% allow redemption through it. Brands are failing to create loyalty programmes for activities that encourage consumers to take online surveys and review establishments, as well as refer friends to a programme, according to Capgemini. Mark Taylor, global lead for customer experience transformation at Capgemini explains: “Brands need to revisit their approach to loyalty. For us the Read full story › Source: Marketing Week...
Read MoreBy Natalie Mortimer The female director behind Sport England’s wildly popular #thisisgirlcan campaign, Kim Gehrig, has admitted that for much of her career she has “kept the illusion” that she was a man to avoid being stereotyped in the industry. Speaking at Advertising Week Europe, Somesuch and Co’s Gehrig described how she was happy to have a gender neutral name so that she could take on directing jobs that weren’t aimed at females. She also revealed that working on #thisgirlcan is the first time she is proud to be a woman. “I admit I pretend, because my name is Kim and its easy kept the Read full story › Source: The Drum...
Read MoreBy Seb Joseph Channel 4 is set to launch its revamped digital offering All 4 next week (30 March), setting in motion its long-term bid become the home of premium content through personalised targeting at scale. The free ad-funded service marks what the broadcaster claims will be a “major transformation” that will serve to consolidate its digital services and deepen loyalty with viewers. All 4’s arrival ends 4oD, which while a success with revenues tripling over the last five years, was not set-up to fulfil the broader ambitions the media owner now wants to pursue. At a time when viewers are increasingly snacking content and Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today. Read full story › Source: Campaign...
Read MoreBy John McCarthy British Car Owners (BCA) the company which owns online second-hand auto auction site WeBuyAnyCar.com has been snapped up by a London investment consortium for £1.2bn. Haversham Holdings, an entity backed by investors including Invesco and Schroders will acquire the company from Clayton Dubilier & Rice. The move comes months after BCA U-turned on its plan to float on the London Stock Exchange. The company, which is the second largest car auction site in Europe, boasts 19,000 sales annually since 2009. David Novak, a partner at CDR, said of the sale, according to the Financial Times: “We are confident that the talented group of Read full story › Source: The Drum...
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