Posts made in March, 2015

on Mar 26, 2015

By Gillian West Sky spokesman Idris Elba has taken on a host of new roles in the latest advertising campaign for Sky Go. Created by Brothers and Sisters, the next instalment of Sky TV’s ad series sees Elba improvising scenes as different characters from some of Sky’s most popular entertainment shows, such as Britain’s Got Talent, Moone Boy and Family Guy. A bespoke film for video-on-demand sees Elba donning stilettos and channelling his inner Olivia Pope from Sky Living’s Scandal. The campaign started 23 March and will run for six weeks, also appearing on video-on-demand, digital and social platforms. Read full story › Source: The Drum...

on Mar 26, 2015

By John McCarthy A Californian hacker has fooled heterosexual males into flirting with each other on the site to underline how some guys were treating women on the site. The Verge first picked up the news that a hacker it called “Patrick” posed as a “better looking version of Kim Kardashian” and tinkered with the Tinder API to ensure that messages sent towards his fake account were relayed among the males sending the messages. On the move, “Patrick”, who reportedly met his current girlfriend using the app, told the Verge he initiated the stunt to underline how some guys were treating women on the site. <div Read full story › Source: The Drum...

on Mar 26, 2015

By Alison Millington The £6m campaign, which features an ad filmed in Tanzania where the brand works with Oxfam, aims to push The Co-operative Bank’s “ethical credentials” by showcasing the benefits of its switching offer, which gives customers £100 as well as £25 donated to one of seven charities. It is also an effort to maintain the positive momentum the bank has seen when it set out to rebuild its brand with launch of its £5.5m “For All The Right Reasons” campaign last year. The campaign kicked off in October with an ad showing a man talking about how the bank has turned down Read full story › Source: Marketing Week...

on Mar 26, 2015

By John McCarthy Accommodation rental app AirBnb has reportedly won the contract to provide rooms for fans and athletes at the 2016 Olympic Games in Rio de Janeiro. Reuters quotes “a source with direct knowledge of the situation” claiming the disruptive start-up, which is valued at around $20bn, has won the contract the accommodate the vast influx of athletes, trainers, media and the public who will descend upon Rio for the festivities. The five year old company beat off tough completion from accommodation providers Hotel Urbano and Alugue Temporada in the push for the contract. As a result, AirBnb will be responsible for source and administrating Read full story › Source: The Drum...

on Mar 26, 2015

By Jennifer Faull Turner Prize-winning artist Grayson Perry took to the stage at Advertising Week Europe in the bold fashion we have come to expect. “The word creativity has really gritted on me because it’s often used by people who aren’t and say it’s very important,” he claimed. “A lot of creativity happens in offices that look like boutique hotels. It’s like a recipe for creativity. If you just put the right things together it will happen.” According to Perry, that recipe includes buzzwords like authenticity (usually used by men with beards who drink craft beer”), eclectic (“if someone says they’ve got elective taste, I Read full story › Source: The Drum...