Posts made in March, 2015

on Mar 26, 2015

By Gillian West Lifestyle and fashion brand White Stuff has worked with SomeOne to refine and expand its existing brand identity. Celebrating its 30th anniversary this year, having been established in Val D’Isère in 1985 by the ‘Boys from White Stuff’, the brand calls itself the ‘best kept secret’ on the high street choosing not to advertise and instead opting for vibrant window displays, mailed catalogues and web and social media activity. Read full story › Source: The Drum...

on Mar 26, 2015

By James Swift The artist Grayson Perry railed against buzzwords like “authentic” and “eclectic” during a talk on creativity at Advertising Week Europe today (26 March). Read full story › Source: Campaign...

on Mar 26, 2015

By Seb Joseph Kellogg’s is further than most advertisers in its programmatic play though it has yet to fully translate its mastery of buying display inventory to premium video. The cereal maker first began experimenting with automated advertising in 2011 and admits it is still learning at a “tremendous pace”. Unlike other advertisers that only see programmatic through a real-time bidding lens, Kellogg’s is mindful that it touches everything from private exchanges to open exchanges. This knowledge has pushed it to pump more than half its US digital advertising budget into programmatic, spurred by the belief that automation can usher in effective rather than efficient Read full story › Source: The Drum...

on Mar 26, 2015

By John McCarthy Fast food chain McDonald’s has entered the fashion industry with a range of Big Mac inspired clothing and home decoration items. For those who don’t just enjoy eating burgers, but wearing them, or having them draping the walls and windows of their homes, an official McDonald’s site is selling some fine wares. Below are the Big Mac Thermals, as they are described on the site: “Now you can stretch, run and ski together with the hamburger of hamburgers. Order your limited edition thermals today and enjoy.” Read full story › Source: The Drum...

on Mar 26, 2015

By Thomas Hobbs Although admitting that brand prices in the discounters are, on average, 5% lower than the big four supermarkets, because they rarely put products on promotion or discount, the eventual price is potentially higher. Kantar also found that there’s a 50/50 chance of a purchase in a discounter, making the discounters more likely to result in an incremental sale. In an assessment of the performance of over 350 branded products sold at Aldi and Lidl, it found that for 60% of shoppers it was the first time that year they had bought the brand in question. “It’s important to remember that the discounters pride Read full story › Source: Marketing Week...