Posts made in March, 2015

on Mar 26, 2015

By Rebecca Stewart Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Periscope,Twitter’s answer to Meerkat, is now available to download reports The Verge. The free app allows users to steam live public and private broadcasts with the option to automatically tweet a link to the steam. 2. Uber has unveiled a new code of conduct for its drivers following a bout of controversial incidents that have wracked the ride-hailing service, claims Fortune. The firm has also implemented a safety advisory board. 3. Facebook announced a bunch of new features at it’s F8 event in Read full story › Source: The Drum...

on Mar 26, 2015

By Natalie Mortimer The magazine industry has a “huge perception issue” when it comes to articulating the value of its channel to clients that is proving to be a “big job” to change, according to Hearst UK’s group commercial director Ella Dolphin. Speaking at Advertising Week Europe today (26 March) alongside execs from Channel 4, Global Radio and News UK, Dolphin admitted that magazine media is partly to blame for the miss-understanding around the influence the medium has in today’s fragmented media space, but attributed this to the paradigm shift seen in publishing in recent years. “We have a huge perception issue and I’ll Read full story › Source: The Drum...

on Mar 26, 2015

By John Glenday Tata Consultancy Services has launched a new smartphone app designed to identify, track and share online trends ahead of this May’s UK General Election. ElectUK incorporates live Twitter data to transform its host smartphone into a data analytics tool, churning out information about the most shared candidates and parties. The tool can also be used to chart sentiment and pinpoint key issues with a geographic breakdown identifying the hottest issues around the country. Shankar Narayanan, country head, UK & Ireland for TCS said: “ElectUK has been created to showcase the potential uses of TCS’ Digital and Big Data technologies going beyond business. Read full story › Source: The Drum...

on Mar 26, 2015

By Gillian West The results are in and it’s bad news for smartwatches as a resounding 76 per cent of you thought that having a smartwatch would make no positive difference to your life. Read full story › Source: The Drum...

on Mar 26, 2015

By Arif Durrani The UK’s press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today. Read full story › Source: Campaign...