Posts made in March, 2015

on Mar 26, 2015

By John McCarthy Gumtree has just celebrated its 15th birthday with its chief operating officer claiming the classifieds website is looking to embrace a multi-platform website relaunch to make it more accessible to users on an array of devices. The buy and sell website was founded in 2000 by Simon Crookhall and Michael Pennington as a way to aid Londoners find jobs and places to live – its last decade and a half however has seen it expand across the whole UK now boasting 1.5 million live ads. Gioia Manetti, chief operating officer at Gumtree, said: “In 15 years Gumtree has transformed from a London Read full story › Source: The Drum...

on Mar 26, 2015

By Kaltrina Bylykbashi Facebook messenger has new functions The technology company has increasingly treated the messenger service as a separate platform, turning it into a separate app in July 2014. Set to further this aim are messenger’s latest functions, which allow users to insert apps, gifs and videos into chats. A core reason the new changes could provide marketing potential lies in the platform’s ecommerce opportunity. During the event a demonstration showed viewers how shopping sites such as Everlane, will let users opt to get shipping notifications directly on messenger, which will allow retailers to provide new customer service functions in direct messages. Brands such as Read full story › Source: Marketing Week...

on Mar 26, 2015

By Gillian West Mecca Bingo has awarded its £4m advertising account to St Luke’s following a competitive pitch handled by the AAR. Part of the Rank Group, Mecca Bingo offers a wide range of games including bingo and slots. Paul Meadows, head of brand at Mecca Bingo, said of the appointment: “We have big ambitions for our multi-channel business, so St Luke’s combination of brand thinking with digital and retail understanding made them a compelling choice.” St Luke’s chief executive, Neil Henderson, added: “In a world of competitive bingo brands Mecca stands out for its authenticity and heritage.” Work on the account will begin immediately, with St Read full story › Source: The Drum...

on Mar 26, 2015

By Gillian West Mecca Bingo has awarded its £4m advertising account to St Luke’s following a competitive pitch handled by the AAR. Part of the Rank Group, Mecca Bingo offers a wide range of games including bingo and slots. Paul Meadows, head of brand at Mecca Bingo, said of the appointment: “We have big ambitions for our multi-channel business, so St Luke’s combination of brand thinking with digital and retail understanding made them a compelling choice.” St Luke’s chief executive, Neil Henderson, added: “In a world of competitive bingo brands Mecca stands out for its authenticity and heritage.” Work on the account will begin immediately, with St Read full story › Source: The Drum...

on Mar 26, 2015

By Alison Millington The newly formed company, financed by American business mogul Warren Buffett’s Berkshire Hathaway company and private equity firm 3G Capital, both of which bought Heinz in 2013, will have a revenue of roughly $28bn according to the two parties. The deal makes the company the fifth largest food and beverage firm in the world and the third largest in North America, with eight brands worth over $1bn and five over $500m. The companies have estimated that the merger will generate $1.5bn in cost savings to be implemented by the end of 2017 through sharing and synergising on best practices. However, the key part Read full story › Source: Marketing Week...