Posts made in March, 2015

on Mar 26, 2015

By Gillian West Channel 4 and O2 have penned a deal which sees the mobile phone operator become the exclusive partner of the broadcaster’s new digital TV service All 4, replacing 4oD from Monday 30 March. The partnership will see 10 of Channel 4’s top series, including Peep Show, Fresh Meat and Made in Chelsea, premiered to O2 Priority customers 48 hours early and multiplatform sponsorship of All 4 throughout 2015. David Amodio, digital and creative leader at Channel 4 deemed the collaboration “the most exciting digital partnership in Channel 4’s history” adding that it was crucial to the launch of All 4 to have Read full story › Source: The Drum...

on Mar 26, 2015

By John Glenday Online audience research platform SurveyMonkey has announced the appointment of Bite to lead its UK public relations, helping it to raise awareness of its services amongst businesses and public sector organisations. SurveyMonkey’s London base represents its largest single European investment thus far, serving 1.5m active users around the country. Rachel Gilley, deputy MD at Bite, commented: “Everyone from students to governments, and from Fortune 500 to family firms, knows, uses and loves SurveyMonkey’s online platform. But this company never stops innovating. In the past few years it’s built the largest respondent panel in the US, charted new territory in online political polling, Read full story › Source: The Drum...

on Mar 26, 2015

By John Glenday Twitter has augmented its range of services with the launch of Periscope, a live-video app recently acquired by the micro-blogging platform which utilises smartphone cameras to broadcast footage from any location with sufficient mobile data bandwidth. The fleeting vid idea was conceived by Periscope co-founder Kayvon Beykpour during street protests in Turkey as a means of informing the world about current events and has been embraced by Twitter as a natural progression of its six second loop Vine platform. Speaking to tech Crunch Beykpour said: “Our vision is similar to Twitter’s. We’re trying to build a medium that gives you a pulse Read full story › Source: The Drum...

on Mar 26, 2015

By John Glenday Budget supermarket chain Lidl has reduced the price of its One Direction branded Easter egg from 99p to 79p following the departure of Zayn Malik. The shock departure of the boy band’s fifth member coincided with the one fifth price cut, raising eyebrows amongst fans that the move may have been a publicity stunt. Heartbroken about the #Zayn news? Don’t worry our #OneDirection Easter Eggs still feature the full line up! 😉 pic.twitter.com/LbY0BSSFfg — Lidl Ireland (@lidl_ireland) March 25, 2015 Malik shocked his fans by suddenly quitting the group yesterday, saying he wished to Read full story › Source: The Drum...

on Mar 26, 2015

By Direct Marketing News The sandwich chain’s Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention. Read full story › Source: DM News...