Posts made in March, 2015

on Mar 26, 2015

By Direct Marketing News Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year. Read full story › Source: DM News...

on Mar 26, 2015

By John Glenday A new report compiled for the Society of Motor Manufacturers and Traders has predicted that a new breed of driverless cars could bring an economic and safety windfall to Britain, generating as many as 320,000 new jobs and saving 2,500 lives per year. Compiled by accountancy firm KPMG the report claims that the technological revolution could be in full force as early as 2030, by which point the bold economic and safety predictions are expected to come to pass. By this point it is believed all new cars will be fully autonomous complete with a range of online driving aids such as Read full story › Source: The Drum...

on Mar 26, 2015

By Natalie Mortimer The former Red Bull UK marketing director Huib Van Bockel has said that marketing today is ‘like Tinder’ and called out the need for brands to react faster to the pace of disruption. Speaking at Advertising Week Europe, Bockel, who departed the brand in December, said that long gone are the days when marketers could enjoy the safety of a 30-second ad reaching their audience, and urged them to adapt to innovation in the marketplace. “People are not really reacting to that [disruption] at the pace that they should be. 10 years ago you had a brand positioning and you would communicate Read full story › Source: The Drum...

on Mar 26, 2015

By Staff Writer The Drum’s managing director Andy Oakes joins Cameron Clarke to talk about some of the key themes from Wednesday at Advertising Week in the third of our Ad Week Daily Digests with Starcom MediaVest. In this episode, the focus turns to the mobile industry fighting back against some of the “negativity” it faces before looking at how much impact ad tech has made on this year’s Ad Week audience. Our daily digests offer The Drum team’s personal views of the most interesting talks, panels and other activities at the week-long event. You can keep up with all of the latest news from Advertising Read full story › Source: The Drum...

on Mar 26, 2015

By John Glenday John Lewis has been named Ad Agency of the Year at the annual British Arrows Awards with Dougal Wilson, long-term director of their seasonal campaigns, walking away with the chairman’s award. This year’s gong was doled out on the strength of a sentimental Christmas ad starring Monty the Penguin, which went on to power a merchandising phenomenon and much goodwill toward the employee owned department store. No less than 17 other gold medals and 26 silver awards were handed out on the night; including an agency of the year accolade handed to AMVBBDO and recognition for production company of the year handed Read full story › Source: The Drum...