Posts made in March, 2015

on Mar 26, 2015

By Russell Parsons The sportswear giant said at an investor day in Germany yesterday that it will “over proportionally” invest in marketing its apparel and equipment in Los Angeles, New York, London, Paris, Shanghai and Tokyo. It adds the bulk of investment in “talent and attention” will also rest in those six cities. Global sales boss Roland Auschel said consumer trends are increasingly being centered in major cities and Adidas should follow: “Global brands are created in global cities. If we win running in New York and Los Angeles, we will win running in the US. Therefore, we are committed to win market and Read full story › Source: Marketing Week...

on Mar 26, 2015

By John Glenday Advertising group M&C Saatchi has posted revenues of £169.4m for 2014, outstripping its 2013 performance by 5 per cent. The results meant the firm turned an operating profit of £16m thanks to a consistent growth in all major markets, including its home UK market where revenues rose 9 per cent on the back of healthy growth in CRM and mobile. Like-for-like revenues in Europe rose 15 per cent whilst those in the Middle East and Africa were up 14 per cent. Elsewhere revenue in the America’s leaped 51 per cent following the acquisition of a 33 per cent stake in SS+k in Read full story › Source: The Drum...

on Mar 26, 2015

By James Tye “James, they’ll get over it. Keep launching and growing. Remember to value your talent, make the company a great place to work and everything will be just fine.” These were Felix Dennis’ own words when we were discussing how the company would react to the news of his death. In a few, disarmingly brief and brave words Felix encapsulated what I now know to be true. A company is bigger than any one single person, no matter how sharp and charismatic they are. Its values and success don’t depend on any one voice but on a series of deeply held values Read full story › Source: The Drum...

on Mar 26, 2015

By Staff WPP and Omnicom are the winners in Campaign’s holding companies tables, topping the media and advertising leagues respectively. Read full story › Source: Campaign...

on Mar 26, 2015

By Staff MediaCom retains its crown in the top 50 media agencies table. It leads the way ahead of OMD, Carat, Mindshare and MEC, which all make the top five. Read full story › Source: Campaign...