Adland sets out its manifestos Campaign asked a number of leading executives for their manifestos for the future of the industry. Grey London s Nils Leonard wanted agencies to trust their staff, Saatchi Saatchi s Robert Senior said shops need to remember their core offer and the director Ringan Ledwidge called for the business to value craft. Tracy De Groose from Dentsu Aegis Network told Campaign s Claire Beale that the industry needs to do more to encourage diversity, while Lucky Generals Andy Nairn encouraged planners to be “faster, better, stronger”. Sorrell defends bumper pay cheque Sir Martin Sorrell defended his 36 million Read full story › Source: Campaign...
Read MoreAmazon seeking UK media and creative agency partners to help enrich e-commerce advertising proposition
By Jessica Davies Amazon is on the hunt for UK agency partners that can help it drive forward its e-commerce advertising proposition, and embed creativity and relevancy deeper into its customer experience. The e-tail giant launched a ‘Trusted Creative Partner Program’ in the US in December 2014, signing up six US agencies to help it deliver creative executions for its Amazon Fire tablets and e-commerce ad units. Now it is looking specifically to engage with UK creative agencies as well as media agencies, to “invent and innovate on behalf of the customer”, according to Amazon Media Group Europe director Dan Wright. Speaking to The Drum at Read full story › Source: The Drum...
Read MoreBy Arif Durrani SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business. Read full story › Source: Campaign...
Read MoreBy James Swift Lucky Generals has hired Yan Elliott, a co-founder of Fabula, as a creative partner. Read full story › Source: Campaign...
Read MoreRazorfish has appointed Nick Turner, the executive creative director at AKQA London, to the role of international executive creative director. Read full story › Source: Campaign...
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