Posts made in March, 2015

on Mar 26, 2015

Barclays has moved its CRM account to Bartle Bogle Hegarty without a pitch. Read full story › Source: Campaign...

on Mar 26, 2015

By James Swift Pearson, the education and publishing company that owns the Financial Times, has been speaking to agencies about a brand campaign. Read full story › Source: Campaign...

on Mar 26, 2015

By Gurjit Degun Enter has rebranded itself as George & Dragon, which it claims better reflects the attitude and energy of the agency. Read full story › Source: Campaign...

on Mar 26, 2015

By Seb Joseph Converse is letting fans imbue their personality onto its brand so that they can own, produce and share as it looks to amplify efforts to engineer word-of-mouth into brand experiences. For the world’s biggest little-trainers brand, Converse’s fans are the secret weapons in its bid to retain its cool factor amid its push for broader appeal. Where its rivals have been able to call on hefty media budgets to court new fans, the company has at times dabbled with user-generated content as a cost-effective yet disruptive way of standing out in a crowded market. But user-generated content will barely pierce the Read full story › Source: The Drum...

on Mar 26, 2015

By Gurjit Degun Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy’s “the other side” for Honda Civic picked for Commercial of the Year. Read full story › Source: Campaign...