Posts made in March, 2015

on Mar 31, 2015

By James Swift Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP’s chief executive, Sir Martin Sorrell. Read full story › Source: Campaign...

on Mar 31, 2015

By Hugo Bennett Hugo Bennett provides an insight into a session on diversity from last week’s Advertising Week Europe in London. Read full story › Source: Campaign...

on Mar 31, 2015

As part of their partnership of last week’s AdWeek, Clear Channel UK, one of the UK’s leading outdoor media owners, treated 50 customers to a unique tour of London on The Drum’s customised double-decker bus. Sarah Speake, chief marketing officer of Clear Channel UK, said: “The main aim of the trip was to show our customers what their outdoor creative campaigns actually look like in-situation across some of London best locations and to reinforce how use of outdoor media is continuing to bring campaigns to life.” Chris Pelekanou, commercial director, Clear Channel UK, said: “The outdoor media world is going through some Read full story › Source: The Drum...

on Mar 31, 2015

By Natalie Mortimer Hamleys has today (31 March) opened Europe’s largest toy shop in Moscow that will push a more experiential offering to its other stores. Designed by global retail and brand consultancy Fitch, the 7,000sq m expands Hamleys current design and incorporates nine ‘Worlds of play’ that mix retail, attraction and entertainment. For example in Motor City there is a Go-Kart track, in Space a full scale replica of the Star Wars Millennium Falcon (that children can test drive) and in Magic Kingdom a huge castle in which kids can play and explore. The new store is located in Russia’s Lubyanka Read full story › Source: The Drum...

on Mar 31, 2015

By Rebecca Stewart Sainsbury’s has entered The Drum’s Shazam chart this week with ‘Follow That Dream’ by Elvis Presley. The King’s 1962 track, from the movie of the same title, provides the score for the supermarket’s new Easter campaign – which presents a variety of recipe ideas and urges customers to make more of the holiday. Meanwhile, Cuprinol swoops in at number four with American band Nu Shooz’s 80s hit ‘I Can’t Wait’. And ‘Come Get it Bae’ by Pharrell Williams earns Marks & Spencer’s simple ‘Summer 2015’ spot ninth place. Coca-Cola holds on to the top spot with ‘First Time’ by Gedina, with Clean Bandit, Tom Read full story › Source: The Drum...