Posts made in March, 2015

on Mar 25, 2015

By John McCarthy Good Morning Britain’s Heels 4 Hearts campaign is set to auction of the footwear of over fifty celebrities to help raise money for CPR kits in UK secondary schools. Celebrities including Tom Jones, Jonathan Ross, Jack Wilshere, Phil Jagielka, Vivienne Westwood, Katie Price, Brian McFadden, Alan Carr, Linford Christie, Gok Wan, Philip Schofield and Paddy McGuinness will have their donated footwear auctioned on eBay on 28 March. The campaign looks to give every secondary school pupil in the UK the possibility to learn cardiopulmonary resuscitation (CPR). Read full story › Source: The Drum...

on Mar 25, 2015

By Alison Millington #ThisGirlCan saw viral success when it kicked off in January with an ad that showed real, non-photoshopped women exercising. Speaking at Advertising Week Europe today (25 March), Tanya Joseph, director of the campaign for Sport England said the next stage of above the line advertising for #ThisGirlCan will launch early this summer. There are no plans to slow down its efforts of promoting the campaign, and Sport England will continue to seek and work with existing partners to ensure longevity. “The reason we wanted to create shareable assets is to get partners working with us as well,” she said. “We’re giving people tools Read full story › Source: Marketing Week...

on Mar 25, 2015

By John McCarthy The future of Top Gear has been cast into doubt after the BBC parted ways with the show’s long time host Jeremy Clarkson today (Wednesday 25 March) following the conclusion of an investigation into his assault of one of the show’s producers. The BBC addressed speculation Clarkson was to be sacked by confirming it will not be renewing Clarkson’s contract which expires in March. In response to the news, Sky News interviewed Top gear co-host James May who was reluctant to comment on his future at the BBC but did add that the presenting trio come “as a package”. May dubbed Read full story › Source: The Drum...

on Mar 25, 2015

By Gillian West The Hairy Bikers – Si King and Dave Myers – have joined Planet Rock to host a seven part series with Thunder frontman Danny Bowes taking on a Sunday evening show at the station. The Hairy Rock Show will broadcast on Sunday mornings from 10am-12pm and will treat listeners to features like ‘The Nosh Pit’, where the duo will create bespoke recipes based on classic rock songs, and Si n’ Dave’s Sunday Roast Amnesty, which will see listeners send in their cookery issues. The Sunday evening show from Bowes, airing from 5pm until 7pm from 12 April, will feature a deep selection Read full story › Source: The Drum...

on Mar 25, 2015

By John McCarthy Betfair has launched an app touted to display its general election predictions in real time across desktop, iOS and Android. The Betfair Predicts app, which was built by digital agency Grand Parade, will provide users with real time betting odds relating to the election straight from the Betfair Exchange. The data includes who will be the next prime minister, which party will take the most seats and more. The app will be collated from polls, Twitter sentiment and exclusive Betfair insight and will be displayed in visually appealing means such as an interactive constituency map. Alex Deacon, director of innovation for Betfair, said: Read full story › Source: The Drum...