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Posts made in March, 2015

Chip Shop Awards 'sneak peek at the week' featuring Nutella, George at Asda, Waterstones and more

on Mar 25, 2015

By Staff Writer We’ve found some more entries to enthral you in the Chip Shop Awards, sponsored by Boutique, and you get to see them before the judges. As if the fiery juding panel of OgilvyOne, BETC, Lida, Beattie McGuinness Bungay, Young Creative Council, Saatchi & Saatchi X, Inferno, Rapp and Digitas LBi wasn’t enough, the Chip Shop Awards has just recruited Gravity Road. Unlike other awards the Chip Shops allows enterants the chance to do and say anything to anyone. So what would you do if that annoying client didn’t have a say or that billboard in Times Square cost a fiver Read full story › Source: The Drum...

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YouTube looking to embrace e-gaming with a rival to Amazon’s Twitch service

on Mar 25, 2015

By John McCarthy YouTube is preparing to relaunch its live-streaming capabilities to capture the growing interest in e-sports and the live gaming broadcasts championed by Twitch. The Daily Dot quotes “sources within the streaming industry” claiming that YouTube has exhibited an interest in possessing such a service after it was trumped to Twitch by Amazon last year. The source said: “Gaming and e-sports in particular are going to be a big driving force for the new-look YouTube Live. “There’ll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of esports viewers are only going to grow when Google Read full story › Source: The Drum...

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USPS Ordered to File Late Surcharge Report

on Mar 25, 2015

By Direct Marketing News More than a month late with its exigency revenue accounting, the Postal Service receives a notice from the PRC to file it by week’s end. Read full story › Source: DM News...

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ANA, 4As & IAB chiefs discuss digital security: ‘Even if we stop them now, they’re not going to go away - it’s black mould’

on Mar 25, 2015

By Nesh Pillay Leaders from the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB), the agency-world needs to act quickly if it hopes to defeat criminal activity in the digital sphere. Speaking at the 4As Transformation conference, Nancy Hill of the 4As, Bob Liodice of ANA, and Mike Zaneis of the IAB said that it will take a collective effort from industry in order to combat digital fraud, which has already cost an estimated $6.3bn. “We saw these criminal networks coming in and stealing all this valuable content, and then they go out and victimize Read full story › Source: The Drum...

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Beagle Street looks to put origami notes back in consumers’ pockets in ‘Release the Pounds’ ad

on Mar 25, 2015

By John McCarthy Life insurance firm Beagle Street has unleashed hundreds of £10 note origami beagles upon London in a bid to engage commuters with how it can “put money back into people’s pockets with cheaper life insurance policies”. The life insurance firm filmed the release five hundred £10 origami beagles upon the streets of London. The stunt took a painstaking 125 hours to set up as each note was intricately folded by a team of origami experts. Read full story › Source: The Drum...

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