Posts made in March, 2015

on Mar 25, 2015

By Tara Honeywell In recent months I have had a number of conversations around the continued (or not) success of points based rewards systems like Nectar, Boots and Clubcard. These schemes work largely because brands such as Tesco enjoy regular contact with consumers, allowing small rewards to add up to a meaningful number. Brands with less consumer touch points have tried to employ this strategy, however on the whole have struggled to engage consumers. We’ve see this with the points schemes of low engagement categories being significantly out performed by high frequency categories such as Boots /Superdrug. Though there have also been examples of Read full story › Source: The Drum...

on Mar 25, 2015

By Jonathan Bacon Marketing Week spoke to YouTube’s head of brand propositions EMEA Derek Scobie way from the Advertising Week Europe stage, where he spoke about the future of owned media. We asked him how marketers should best use the online video channel. Q: What were your key messages for marketers considering their YouTube strategies at Advertising Week Europe? Derek Scobie: You can win in lots of different ways on YouTube – the important thing is to start with a really clear goal in mind. It’s possible to use it as a way of delivering advertising similar to the ways that you can in traditional Read full story › Source: Marketing Week...

on Mar 25, 2015

By Mark Ritson As excitement grows around the upcoming launch of Windows 10, speculation is also building around the launch of a new Microsoft browser. The company will maintain the once all-powerful Explorer brand, mainly for large B2B accounts whose software runs off the browser, but it is also in the final stages of ‘Project Spartan’ – a new browser likely to launch later this year. Early signals are that both Windows 10 and Project Spartan provide significant improvements over existing Microsoft offerings. But that is a very low bar. Before we give Microsoft too much credit let us first pause, rewind and replay Read full story › Source: Marketing Week...

on Mar 25, 2015

By John McCarthy The BBC will not renew Jeremy Clarkson’s contract in response to the conclusion of the ‘fracas’ investigation. The BBC 2 programme, which brings an average of five million viewers and 350m across the globe, will have to continue without Clarkson, whose contract will not be renewed. The Telegraph reported that the Clarkson abused Top Gear producer Oisin Tymon for “20 minutes” before engaging in a “30 second physical assault”. Over two weeks after the ‘fracas’ occurred, BBC director general, Lord Hall has confirmed the conclusion of Clarkson’s contract.. The publication quoted a source close to the investigation saying: “There can’t be one rule Read full story › Source: The Drum...

on Mar 25, 2015

By John McCarthy The BBC will not renew Jeremy Clarkson’s contract in response to the conclusion of the ‘fracas’ investigation, according to multiple reports. The BBC 2 programme, which brings an average of five million viewers and 350m across the globe, will have to continue without Clarkson, whose contract will not be renewed. The Telegraph reported that the Clarkson abused Top Gear producer Oisin Tymon for “20 minutes” before engaging in a “30 second physical assault”. Over two weeks after the ‘fracas’ occurred, BBC director general, Lord Hall is set to announce the news today (Wednesday 25 March), according to the Guardian. The publication quoted a Read full story › Source: The Drum...