Posts made in March, 2015

on Mar 25, 2015

By Lucy Tesseras Collar Club, a service which combines bespoke shirts with an upmarket laundering service, was inspired by the Netflix subscription model Nikki Lambert, Spotify’s marketing director, Europe admits that even five years ago subscription-based businesses had a reputation for being a “stitch up” thanks to mobile phone providers and gyms “locking people in and holding them to ransom”. But a lot has changed in that time thanks primarily to the growth of digital, which has brought with it far greater transparency meaning brands have got to put consumers first or they simply won’t engage. In her new book The Membership Economy, consultant Robbie Read full story › Source: Marketing Week...

on Mar 25, 2015

By Natalie Mortimer The shift from web to mobile consumption on YouTube is turning the platform into a “hostile” place for filmmakers as viewers miss out on the intricate details of the content, according to YouTube star Thomas ‘TomSka’ Ridgewell. Speaking at Advertising Week Europe alongside filmmaker and comedian Richard Ayoade, Ridgewell, who has almost 3.5 million subscribers on YouTube, voiced concerns that audiences are increasingly turning to their mobile phones to access YouTube content. “YouTube is not just a TV channel it’s a whole medium,” he said. “There is every genre of entertainment on YouTube and the way it is evolving, it’s becoming a Read full story › Source: The Drum...

on Mar 25, 2015

By Alexandra Wood The Good Apple. Amazon. Google. These are arguably some of the most admired (and profitable) companies of today. And what makes these types of companies distinctive? Culture. Long thought to be a touchy-feely concept relegated to HR, the notion of culture – a company’s vision, goals, ways of working – has now catapulted into the c-suite. It was also a recurring theme at this year’s SXSW Interactive Festival. And for good reason, company culture, especially one that is collaborative and transparent, has shown to provide real value for the bottom line. Organizations that have a strong culture internally show it in the people they hire, the Read full story › Source: The Drum...

on Mar 25, 2015

By Alexandra Wood The Good Apple. Amazon. Google. These are arguably some of the most admired (and profitable) companies of today. And what makes these types of companies distinctive? Culture. Long thought to be a touchy-feely concept relegated to HR, the notion of culture – a company’s vision, goals, ways of working – has now catapulted into the c-suite. It was also a recurring theme at this year’s SXSW Interactive Festival. And for good reason, company culture, especially one that is collaborative and transparent, has shown to provide real value for the bottom line. Organizations that have a strong culture internally show it in the people they hire, the Read full story › Source: The Drum...

on Mar 25, 2015

By John McCarthy Tesco’s social media team came up against it on Monday after a Glaswegian who spotted out of date food in-store refused to ‘grass’ on the outlet which had made the gaffe. Twitter user @Haraam on Monday complained about an out-of-date item using the social network. @Tesco selling something nearly two weeks out of date. #NotCool pic.twitter.com/UaxNnVS3lD — Haraam. (@Haraam_) March 23, 2015 The complaint was promptly addressed by the Tesco team, keen to find out where he had found the product to get it off the shelves. @Haraam_ Hi Haraam, Read full story › Source: The Drum...