Posts made in March, 2015

on Mar 25, 2015

By John McCarthy Heinz has announced that it will merge with Kraft Foods Group to create the US’s third largest food manufacturing company. Heinz owner, 3G Capital, worked with billionaire investor Warren Buffett’s Berkshire Hathaway to form the new entity, which will be known as the Kraft Heinz Company. The company, which will be the fifth largest food and drinks firm in the world, will be headquartered in in Pittsburgh and the Chicago area. Alex Behring, chairman of Heinz and the managing partner at 3G Capital, said: “By bringing together these two iconic companies through this transaction, we are creating a strong platform for both US Read full story › Source: The Drum...

on Mar 25, 2015

By Gillian West The votes have been counted and verified and we can now reveal the results of our first two Advertising Week Europe polls from London’s famous Piccadilly Circus digital screens. Read full story › Source: The Drum...

on Mar 25, 2015

By Kaltrina Bylykbashi As the telecoms company looks to close its deal to buy EE for £12.5bn, BT has confirmed today (25 March) that it will offer bundles of 4G data, minutes and texts, mainly aimed at existing BT broadband consumers who can use the service for up to £5 per month. The service will be dispensed through a SIM only plan, where customers can keep their existing phone but upgrade their network for more data and extensive wi-fi coverage. John Petter, chief executive of BT consumer, says: “Offering BT customers the UK’s best value 4G data deal is a great way to start our Read full story › Source: Marketing Week...

on Mar 25, 2015

By Minda Smiley Welcome to US Creative Department. Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada and South America as well. It will give you, the reader, the chance to decide what is best. You can vote for the work you like best simply by clicking the ‘Like’ button beside the work, and the winner will be featured in our printed magazine, which is published every fortnight. Link to subscription: http://www.thedrum.com/subscribe Submit your vote before Wednesday April 1 to guarantee your vote has been counted. To submit work for future publication contact <a target=_blank Read full story › Source: The Drum...

on Mar 25, 2015

By John McCarthy Morning all, here’s a glimpse at all the media and marketing news you should know today. 1. Food giants Heinz and Kraft are to merge into an entirely new company, reports CNBC. The new entity will be known as the Kraft Heinz Co. 2. Google has hired Morgan Stanley’s Ruth Porat as chief finance officer replacing Patrick Pichette, reports Bloomberg. She will be leaving Morgan Stanley after 28 years at the firm. 3. Twitter is now testing autoplay videos in news feeds, according to Mashable. IOS users in the US may start noticing the feature in their Read full story › Source: The Drum...