Posts made in March, 2015

on Mar 25, 2015

By Secret Marketer This week has been very annoying. Before Christmas, we made the bold step to hire a new senior marketing manager. This was a big decision because for some time we have followed a principle of ‘building from within’, in other words recruiting marketers as graduates and nurturing them over several years to become the marketing leaders of tomorrow. Although in the main this has held firm, it does take time and exposes you to losing people who you have groomed for greatness but who are seduced by the bright lights of a competitor. To find our new recruit, we employed a headhunter Read full story › Source: Marketing Week...

on Mar 25, 2015

By Gillian West Forget taxes and immigration Shreddies has set out to solve the problems that really matter with the help of its Knitting Nanas. In the run-up to the General Election, Shreddies Knitting Nanas are setting out to mend the little things that really affect the lives of Britons, from oversharing Facebook friends to commuters eating smelly food on the train and the husband who leaves the toilet set up. For the campaign launch the Nanas hit the road asking people to submit their gripes, finding the little problems they could fix. Armed with this information and a rallying cry Shreddies will spread the Read full story › Source: The Drum...

on Mar 25, 2015

I was chatting to an agency owner over dinner last week who had just taken some investment from a PE fund. I’d worked with him 2 years previous, helping to shape their growth strategy and market positioning and it was lovely to see them on an exciting new journey. It got me reflecting on how success comes easier and quicker to some and not others, even when they appear very similar. Sure there are some obvious markers but it often comes down to an interesting mix of actions and behaviours. Here’s a brain dump and hopefully some useful advice to Read full story › Source: The Drum...

on Mar 25, 2015

By Nathalie Nahaï While this has always been true, psychological research suggests that whatever logistical issues you may face, the most fundamental battles to be fought lay inevitably in the realm of cognitive biases, hidden heuristics and human psychology. When it comes to crafting effective content strategies, perhaps the most tricky and pertinent principles to consider is hedonic adaptation, which refers to the phenomenon of becoming less sensitive to the same stimulus over time (whether good or bad). We have all experienced this: from a coveted pay rise or promotion to a new lover, the sense of increased happiness we initially experience at the Read full story › Source: Marketing Week...

on Mar 25, 2015

By James Swift Nationwide has picked VCCP as its lead advertising agency after a competitive pitch. Read full story › Source: Campaign...