Posts made in March, 2015

on Mar 31, 2015

By John McCarthy Coffee franchise Starbucks is primed to start selling an exclusive smoothie line as part of a partnership with dairy chain Danone. The agreement will see Starbucks distribute, in a third of its US outlets, yoghurt parfaits and other dairy products, according to Reuters. The firm looks to push its food sales now it has a solid grip on the hot drinks market. It will sell smoothies made mixing its ‘Evolution Fresh’ juices with Danone Greek yoghurt at outlets in Washington State, Oregon, Alaska, Northern California and Idaho. Sixteen ounce smoothies will be priced at $5.95, coming in three flavours, although customers personalise their Read full story › Source: The Drum...

on Mar 31, 2015

By Natalie Mortimer Foster + Partners has been appointed to design a new transport system for the Saudia Arabian city of Jeddah following an international competition. The brief for the design is to take a long-term, sustainable approach to the transport system which includes the design of metro, ferry, bus, cycle and public spaces. The plan spans from the design of the stations to the trains and branding. In addition, the development of the metro system will create a new urban area for Jeddah at key locations below the elevated transport track propsed by Foster + Partners. Currently only 12 per cent of the population Read full story › Source: The Drum...

on Mar 31, 2015

By Maisie McCabe The Rank Group has appointed St Luke’s to handle its £4 million Mecca Bingo ad account and the £2 million account for Grosvenor Casinos following two separate pitches. Read full story › Source: Campaign...

on Mar 31, 2015

By Alison Millington The Unilever-owned mayonnaise brand will launch a new campaign taking its tagline, “The greatest thing ever, apparently”, from a fan’s Facebook comment which called the brand “one of the greatest things ever created”. The campaign, which has “social listening at the heart” according to the brand, will use other positive consumer endorsements from its social media channels not only in a TV ad which will kick off on 1 April, but also in print, PR, digital and social media activity. The brand hopes this strategy will not only “excite existing Hellmann’s shoppers” but will also attract new consumers to what Unilever claims Read full story › Source: Marketing Week...

on Mar 31, 2015

By John McCarthy The head of Netflix has announced he plans to make the company’s content library global to combat piracy – which he partly blames on perpetrators’ lack of access to quality US shows. Netflix chief executive Reed Hastings has opened up on Netflix subscribers who use VPNs to bluff their geographic location to access content not licensed in their region, during an interview with Gizmodo Australia. Netflix has over 30 million customers in regions it has yet to officially launch in, with an estimated 20 million coming from China. These subscribers use VPNs and proxy servers to get around the restrictions. On this phenomenon, Read full story › Source: The Drum...