Posts made in March, 2015

on Mar 25, 2015

By James Swift Chime Communications, the marketing group that owns VCCP, has reported headline profit before tax of £30.1 million for 2014, a 6 per cent like-for-like increase on the previous year. Read full story › Source: Campaign...

on Mar 25, 2015

By Gurjit Degun Grey’s Nils Leonard has called for creatives to be more trustworthy and believe in the people they hire, at Advertising Week Europe in London yesterday. Read full story › Source: Campaign...

on Mar 25, 2015

By Gillian West TK Maxx has once again championed real customers with its spring/summer 15 campaign featuring 10 TK Maxx customers recruited from across Europe. In the ad, which launched exclusively on the retailer’s Facebook channel, the chosen brand ambassadors were surprised with their own new spring/summer wardrobe of big brands, designer labels and unique gems to create their own individual looks. “Seeing our own shoppers approach their new TK Maxx spring/summer wardrobe with an open mind enabled them to show off and share their own personal style as well as experiment with it too,” said Deborah Dolce, group brand and marketing director at TK Read full story › Source: The Drum...

on Mar 25, 2015

By John Glenday Transport for London has appointed multimedia content business Ten Alps Communicate to lead a £3.5m digital road safety campaign for pre-school children following a competitive tender. Children’s Traffic Club London aims to curb road casualties in the capital by influencing attitudes and effecting behavioural changes following its launch in September. The three year contract, possibly to be extended for a further three, will entail the creation and management of a road safety education programme together with a digital awareness raising initiative in the form of an interactive website and apps. Mark Wood, CEO at Ten Alps Plc, commented: “Winning the TfL contract is Read full story › Source: The Drum...

on Mar 25, 2015

By Mindi Chahal Coca-Cola is celebrating 100 years of its ‘contour’ bottle this year, and this month also announced plans to introduce a “one brand strategy” across its four product variants that put greater focus on the Coca-Cola master brand, rather than their individual designs and personalities. At the other end of the scale, icons such as the Marlboro man have all but disappeared from the tobacco market, and with MPs voting to require plain packaging for cigarettes this month, it is an industry that is seeing its brand value stripped. Marlboro’s brand value dropped 3% between 2014 and 2015, according Read full story › Source: Marketing Week...