By John Glenday Microsoft has unveiled a new cloud-based app service that unifies the tools needed for the development of web and mobile apps. Azure App Service introduces a range of developer friendly functions in accordance with Microsoft’s ‘mobile first, cloud first’ mantra to automate business processes across cloud services. Built from the bones of existing services such as Azure Websites, Mobile Services and Biztalk Services the new platform will be made available automatically to existing subscribers, who will be migrated across for the same price. Speaking to tech Crunch Omar Khan, Microsoft’s Azure director, said: “We believe that unifying this experience makes app development much Read full story › Source: The Drum...
Read MoreBy Lucy Tesseras American brands outstrip UK counterparts when it comes to customer service thanks to a strong service culture, digital sophistication and relentless focus on patriotism, according to Nunwood’s latest US customer excellence rankings. Indeed, US businesses outperform the leading UK companies by an average of 5%, with the top 10 US brands scoring the best in the western world. The US study, which was conducted during the first quarter of 2015, scores the top 100 brands an average of 7.6 out of 10, while the leading companies in the equivalent UK study from the last quarter of 2014 scores an average of Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News If there’s more talk about marketing than there is action delivering it, collaboration may be lacking. Read full story › Source: DM News...
Read MoreBy Maisie McCabe The Daily Star has had an ad that offered a date with a “Page 3” model banned for being socially irresponsible. Read full story › Source: Campaign...
Read MoreBy Lynn Lester Tragedy struck with the news of the German plane crash in the French Alps yesterday, just as some of the world’s best known media brands were preparing to talk at Advertising Week Europe about how news stories are reported on social media first. #jesuischarlie was used as an illustration of this; where the tragedy was revealed to the world on twitter and generated over 6,000 tweets each minute. “Everyone has the potential to be a journalist,” said Steve Payne, head of planning, insight and research at AOL UK and added “You can be a publisher for news and not just a consumer.” With Read full story › Source: The Drum...
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