Posts made in March, 2015

on Mar 25, 2015

By John Glenday BT has announced it is to re-enter Britain’s competitive 4G mobile market with the launch of three new SIM only plans for existing BT Broadband customers, offering data, text and minutes bundles for as little as £5 per month. In an effort to lure custom to its platform the provider will offer access to free BT Sport via its BT Sport app (including live Premier League matches) and appeal to families with built-in spending caps on its tariffs. John Petter, chief executive of BT Consumer, said: “Offering BT customers the UK’s best value 4G data deal is a great way to start Read full story › Source: The Drum...

on Mar 25, 2015

By Dave Trott In 1957, a billion Chinese were going hungry. Read full story › Source: Campaign...

on Mar 25, 2015

By Staff Writer In the second of The Drum’s Daily Ad Week Digests, in association with Starcom MediaVest, The Drum’s head of TV Dave Birss joins Cameron Clarke to talk about Tuesday’s highlights at Advertising Week Europe. On the agenda is a sprinkling of stardust from Katie Price, a big-screen Twitter experiment at Piccadilly Circus and the industry’s struggles with diversity. Each film offers The Drum team’s personal views of the most inspiring talks, panels and other activities at the week-long event. You can keep up with all of the latest news from Advertising Week by following The Drum’s Ad Week Twitter account. This content was Read full story › Source: The Drum...

on Mar 25, 2015

By John Glenday The European Court of Justice is to weigh in on a rumbling privacy debate which has been taxing minds across the continent, by decreeing how much data pertaining to EU citizens can be shared with US tech giants such as Facebook and Google. It follows ongoing repercussions from a series of leaks by whistle blower Edward Snowden, who lifted the lid on the extent of US spying on EU allies, sometimes in cahoots with technology firms. Current discussions centre around the so-called Safe Harbour agreement which sanctioned the collection of user data in return for guarantees around security and storage. A series Read full story › Source: The Drum...

on Mar 25, 2015

By Arif Durrani ITV’s Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Read full story › Source: Campaign...