By Seb Joseph Diageo is channelling innovations for all its brands around how they fit into the lives of drinkers rather than serving them different flavour extensions in a bid to lift the commercial impact of new launches. Innovation has laboured to reverse the sales woes of the world’s biggest drinks maker though it is certain its new approach will woo consumers at scale. A focus on creating accessible drinks and not just premium alternatives is Diageo’s solution, which will try to show people different ways of drinking the likes of Pimm’s and Smirnoff. The approach will look to lift more of the category than Read full story › Source: The Drum...
Read MoreBy Nesh Pillay Twitter erupted with the hashtags #GermanWings, #4u9525, and #4u9525 today as users mourned the 150 people killed after a German Wings plane, part of the Lufthansa group, crashed in France. According to social media monitoring platform, Brandwatch, it isn’t unusual for users to mourn via social media, and the increased large-scale plane crashes in the last two years have further pushed this trend. “Social media is the front line of breaking news, especially when it comes to airplane tragedies which dominate social conversations in the days following an incident. We’ve seen it before with AirAsia Flight QZ8501 and VS43, hashtags trend and Read full story › Source: The Drum...
Read MoreBy Staff Writer The Drum picks out the best quotes heard on Ad Week Europe Day Two so that you don’t miss out on any insights. Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Obtaining a single view of the customer brings with it multiple problems. Only 6% of companies globally claim to have achieved it, says a new study. Read full story › Source: DM News...
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