on Mar 31, 2015
By Jean Batthany I was honored to be acknowledged as an Advertising Mother of the Year along with 19 other kick-ass women in advertising by Advertising Women of New York (AWNY) and Working Mother Magazine. Why the hell do we need to celebrate working mothers in advertising? Because it’s so damn hard to do both simultaneously. There’s a reason why just a few years ago only three per cent of creative directors were women. Thanks to initiatives like The 3% Conference and advocates for gender equality like Kat Gordon and Cindy Gallop – who aren’t afraid to ‘speak out’ and ‘say what they think’ Read full story › Source: The Drum...
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on Mar 31, 2015
By Alison Millington Jan Derck van Karnebeek, currently global chief sales officer and president of Central and Eastern Europe, will take the new position of chief commercial officer when the changes come into place on 1 July, while Alexis Nasard, currently global CMO and regional president of Western Europe, will leave the company at the end of June. The company will also phase out the role of chief strategy officer in a move to form a “leaner management group” which it will rename the “Executive Team”, and will regroup its business around four geographic regions, including a single Europe region. The restructure is part of Read full story › Source: Marketing Week...
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on Mar 31, 2015
By Michael Feeley Bespoke blinds specialist Thomas Sanderson has appointed The Market Creative to develop its latest advertising campaign. The strategic brand and retail agency has been tasked with conceiving a ‘big brand idea’, which can be applied across all channels. In addition to a TV campaign, The Market Creative will be developing press and radio ads, direct mail and materials for events and exhibitions. The campaign is aimed at raising awareness of Thomas Sanderson’s conservatory valet service among new and existing customers. The Market Creative first worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal. Natalie Thomas, marketing Read full story › Source: The Drum...
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on Mar 31, 2015
By John Reynolds Think of the disruption to ad spend when Apple ‘killed’ the music industry or on the arrival of the smartphone. Driverless cars could prove similarly seismic, sounding the death knell for automotive brands while making kings out of brands de jour, such as taxi-hailing app Uber. “The way we think about transport and using cars will change dramatically,” says digital transformation strategist Rudy De Waele. “We won’t own the cars anymore; the cars will just come and pick us up to go from A to B.” Yet the arrival of any new tech boom built around brands harvesting masses of consumer data Read full story › Source: The Drum...
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on Mar 31, 2015
By John McCarthy RBS chairman Rory Cullinan is to leave the bank just weeks after a national newspaper discovered his daughter posted images of him declaring how “bored” he is at work. Cullinan used expiring image messaging app Snapchat to send his daughter a slew of selfies declaring he was: “Not a fan of board meetings xx”, “Boring meeting xx” and “Another friggin meeting”. The chairman’s 18-year-old daughter Bridget however took screenshots and posted the images on Instagram last Father’s Day in a post reading: “Happy Father’s Day to the indisputable king of Snapchat” – the Sun broke the story earlier this month. Read full story › Source: The Drum...
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