By John Glenday UK males can expect to live to the ripe old age of 85.7 in 2030, according to the latest longevity projections to be published by The Lancet medical journal. This would be just 1.9 years behind the fairer sex, who would live to an average age of 87.6 in the third decade of the 21st century if the predictions bear out – a pronounced shortening of the 3.8 year gap between the sexes registered in 2012. Converging lifespans will be a feature across the country but will vary from region to region, in some areas such as Berwick-upon-Tweed and Dartford the gap Read full story › Source: The Drum...
Read MoreBy James Swift Pedigree, the Mars-owned pet food brand, is launching a global campaign that shows dogs bringing out the best in people. Read full story › Source: Campaign...
Read MoreBy Seb Joseph Heinz is launching a £4.2m pan-European advertising campaign, firing the starting gun on its annual push to capitalise on the rise in people having BBQs. The Heinz “BBQ Heroes” push updates last year’s concept albeit with its first TV ads and weightier social media support. It launched this week and will run through to the end of summer as well as in Europe for the first time. TV ads will play up the taste of the sauces, encouraging consumers to use them for BBQs. Other ads will offer tips on how to use the condiments as a marinade as well as push Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The Colombian Coffee Growers Federation’s digital campaign educates consumers about what differentiates the country’s brew from those from other regions. Read full story › Source: DM News...
Read MoreBy Samuel Joy Read full story › Source: Marketing Week...
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