By Natalie Mortimer To commemorate the launch of its rare Extra Añejo 7 Años tequila, Patrón has created a replica of the drinks brand’s first hand blown glass bottle using the original mold. The release marks the first time Patrón has sold a limited-edition tequila and follows the discovery seven years ago of over 30 French oak barrels of ultra-premium Patrón tequila in the aging room at the Hacienda Patrón distillery in the Highlands of Jalisco, Mexico. The replica bottle is finished with the original Patrón glass stopper, in a further nod to the once-in-a-lifetime release. “It’s truly exciting, and very unexpected, that we have Read full story › Source: The Drum...
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Read MoreBy John Glenday Analysts have broadly welcomed property portal Zoopla’s acquisition of price comparison service uSwitch for £160m, pointing out the potential for revenue synergies and new products. Describing the deal as a ‘good step’ for Zoiopla Sohil Chotai, analyst at Edison Investment Research, said: “We believe this is a good step for the company, as it seeks to differentiate itself from Rightmove and compete effectively with new entrant to the property portal market: Onthemarket.com. “Onthemarket lacks the large investment, strong mobile offering, large inventory and value-added services that are required to succeed. The uSwitch acquisition highlights Zoopla’s commitment to offering useful services for its Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Cheil Worldwide has appointed Dean Pinnington and Luke Ashton as global creative directors to help boost the agency’s global creative output. Based in Seoul the pair, who will report to Wain Choi, global vice-president executive creative director Cheil Worldwide, join from their own companies, where they worked as creative consultants in London. Ashton began his career as a copywriter on McLaren Formula One. After becoming editor-in-chief of British American Racing Honda’s magazine, he joined up with Pinnington in London in 2005. Pinnington started at Ogilvy and Mather and Collet Dickenson Pearce where he worked on some of the UK’s first Read full story › Source: The Drum...
Read MoreBy John Glenday Protein World’s controversial ‘are you beach body ready’ advert has generated 360 complaints to the Advertising Standards Authority following a social media backlash, The Drum has learned. Irate commuters on the London Underground took to Twitter to voice their displeasure at the billboard campaign for their promotion of an idealised physical form. These ranged from the crude people scrawling ‘f**k off’ across the canary yellow campaign posters to the inspired, as Dove sought to capitalise on the dispute with a rival campaign featuring more fully formed models. This has prompted the ASA to ban any repeats of the ad in its Read full story › Source: The Drum...
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