By John Glenday Protein World’s controversial ‘are you beach body ready’ advert has generated 360 complaints to the Advertising Standards Authority following a social media backlash, The Drum has learned. Irate commuters on the London Underground took to Twitter to voice their displeasure at the billboard campaign for their promotion of an idealised physical form. These ranged from the crude people scrawling ‘f**k off’ across the canary yellow campaign posters to the inspired, as Dove sought to capitalise on the dispute with a rival campaign featuring more fully formed models. This has prompted the ASA to ban any repeats of the ad in its Read full story › Source: The Drum...
Read MoreBy John Glenday Holler UK has announced that its managing partner, Paolo Nieddu, is to quit the agency in order to take on an equivalent role at AnalogFolk overseeing its growing editorial content division. The move comes as the Leo Burnet Group owned agency re-jigs its creative offering and hires new staff; including JWT creative director Chris Jones and Bandit co-founder Rob Scotland. Holler co-founder James Kirkham said: “I tell you what I like – people who have overflowing energy, who inspire you in a single conversation, who have entrepreneurism in their bones and bundles of ‘can do’ attitude. That’s Rob and Chris all over Read full story › Source: The Drum...
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Read MoreBy Chris Boffey To the uninitiated, the decision by the Sun to advise its readers in Scotland to vote SNP and those in the rest of the UK to put their cross against the Tories seems schizophrenic and ,if not that, downright hypocritical. They may be partially right but this is a plan worked out by Sun editor David Dinsmore and Rupert Murdoch up to a year ago. Remember last September when the publishing world waited to see which way the Scottish and UK editions of the Sun would go on the issue of Scotland becoming independent? At that time it was widely Read full story › Source: The Drum...
Read MoreBy Michael Feeley Working within a regulated industry means that law firms are restricted in their use of advertising in various ways. Regulators, particularly the Solicitors Regulation Authority (SRA), want to ensure that anything advertised, promoted or offered to clients when selling a product or service (including giving advice) is clear, fair and does not mislead. The overriding principle in any campaign should be TCF – treating the client fairly. We cannot promise things we cannot deliver, or offer fixed costs when we know hidden costs will be charged. Consumers (clients) are savvier when buying legal services and if you offer something and Read full story › Source: The Drum...
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