Posts made in April, 2015

on Apr 30, 2015

By John Glenday A typography expert has lashed out at the ubiquity of Times New Roman, the font used by The Times newspaper, iPhones and default on Microsoft Word, by claiming that its very popularity has diminished its appeal. Brian Hoff of Brian Hoff Design was amongst those to lay into the unassuming print style, warning oblivious users that “It’s telegraphing that you didn’t put any thought into the typeface that you selected”. Hoff went onto liken its use to ‘putting on sweatpants’. Hoff made the remarks after speaking to Bloomberg about the suitability, or otherwise, of various fonts for CV’s but his sentiments were Read full story › Source: The Drum...

on Apr 30, 2015

By John Glenday Britain’s biggest selling tabloid newspaper has adopted a schizophrenic editorial stance in regards to the upcoming general election, with the UK edition of the title coming out in support of the Conservatives to ‘stop SNP running the country’ whilst the Scottish edition calls for just that. The News UK title dedicated its front page north of the border to a photoshopped image of SNP leader Nicola Sturgeon superimposed over an image of Princess Leia from Star Wars, it went onto lavish praise on the politician, lauding Sturgeon as a ‘phenomenon’ and slipping in a ‘May the 7th be with you’ pun. Readers Read full story › Source: The Drum...

on Apr 30, 2015

By Noel Young There’s nothing more frustrating than looking for a bottle opener when you are dying for that new cool bottle of beer. Now Ogilvy Argentina have come up with a wacky idea for the beer brand Salta. Knowing that rugby players can from time to time lose their teeth – and to promote Salta’s sponsorship of the Rugby Union – the brewer is giving some players who have lost teeth to the sport a free dental implant. The gimmick is that the implant doubles as a bottle opener, as you can see from the video. According Read full story › Source: The Drum...

on Apr 29, 2015

By Staff Writer Unilever’s vice president of Global Media Europe Sarah Mansfield has won Digital Trading Leader of the Year at The Drum’s Digital Trading Awards, held in association with AppNexus in London this evening (29 April). Mansfield has spearheaded the adoption of programmatic trading at significant scale across some of the biggest brands in the UK, driving efficiencies in targeting, relevance and cost. She also had a major role in ensuring lessons learned from digital trading haven’t been siloed but embedded across the business to ensure agile thinking across all channels. Konga.com scooped the Grand Prix for its work with 7thingsmedia on its Pioneering Read full story › Source: The Drum...

on Apr 29, 2015

By Minda Smiley Mondelez is to increase its marketing spend for the remainder of the year in an attempt to accelerate sales amid its ongoing switch from local to regional initiatives. The company is slated to launch existing innovative products – including Oreo Thins, Cadbury’s Marvelous Creations, and its belvita line – into new markets around the world to expand opportunities for items that have already seen success. In the gum and candy realm, Mondelez is rolling out new items and introducing key brands into new territories. It recently launched Trident Unwrapped in the US, which the company says is the first slab gum consumers can Read full story › Source: The Drum...