By Nesh Pillay Anonymous messaging platform Whisper has hired Mark Troughton, formerly of Green Dot, as its first president. The app has more than 10 million monthly users, and and is opened an average of a million times an hour. “As a longtime friend of Whisper, Mark has watched us grow since we first started talking 18 months ago,” Whisper chief executive Michael Heyward said. “Our goals are much bigger, and we all felt that this was the right time to bring Mark onboard to help us achieve them.” Since launching in 2012, Whisper has raised more than $60m. While at Green Dot, prepaid debit card provider, Read full story › Source: The Drum...
Read MoreBy Nesh Pillay The New England Patriots have launched an app for the Apple Watch that will give fan real time updates on NFL draft pics. The app will give fans access to news, send notififcations on their draft selections and trades and offer details on the selected players. “Apple Watch offers us another platform to interact with [fans] in a new way,” said Gabriel Smallman, president of Adept Mobile. “Sports teams don’t exist without a loyal fanbase, and Kahuna takes a holistic approach to messaging them. We trust its sophisticated behavioral targeting to put the right message at the right time to the right Read full story › Source: The Drum...
Read MoreBy Minda Smiley Mobile advertising in Mexico is expected to reach $390m in 2015, an 81 per cent increase from last year, according to eMarketer. The upswing looks set to continue for the foreseeable future with ad spend tipped to increase more than four times by 2019 to reach $1.7bn, Mobile will account for 30 per cent of all digital ad spending in Mexico this year, making up 7.3 per cent of total media spend across the country, according to the report. By 2016, more than half (54 per cent) of all mobile phone users in the country will have smartphones. Osbaldo Franco, research analyst for Mexico Read full story › Source: The Drum...
Read MoreBy Maisie McCabe Tesco has moved its £90m media planning and buying account to MediaCom, ending its 20-year relationship with Initiative. Read full story › Source: Campaign...
Read MoreBy Minda Smiley Sopexa USA, a marketing agency for food, drink, and lifestyle brands, has snared Omnicom’s manager of corporate communications Benjamin Bourinat as its director of public relations. In his new role, Bourinat will be responsible for leading the development of client public relations and social media campaigns. Sopexa USA’s clients include Wines of France, Cognac, and Avocados from Mexico. Sopexa Group was originally created by the French government to promote its cuisine overseas. The company went private in 2009 and has opened numerous global offices. Pauline Oudin, managing director at Sopexa USA, said: “With his proven track record for innovation and his commitment to Read full story › Source: The Drum...
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