By Nesh Pillay A pilot’s iPad glitch caused delays, affecting about two dozen American Airlines flights late yesterday (29 April). The airline’s pilots all use a special app that helps with flight mapping and planning. At 7pm Pacific, the app’s software began to glitch. Some pilots were able to resolve the issue during boarding, while others were forced to take their planes back to the gate. It is still unclear what caused the glitch. Some passengers shared the incident via social media. iPad bug has @AmericanAir #737 fleet grounded Sitting at #DFW on #ATX bound plane because Captains iPad Read full story › Source: The Drum...
Read MoreBy Minda Smiley Craig Bahner, who previously served as chief marketing officer of Wendy’s, has been appointed as president of Kellogg Co.’s U.S. Morning Foods branch. At Wendy’s, he was responsible for brand building, marketing, and culinary innovation efforts. Prior to that, he spent 20 years at Proctor & Gamble where he held a number of leadership roles. Kellogg has also announced that Paul Norman has been promoted to president of Kellogg North America. Previously, he served as chief growth officer and led the morning foods business on an interim basis. Norman said of Bahner’s appointment: “With more than two decades of demonstrated experience working in Read full story › Source: The Drum...
Read MoreBy James Swift Mark Creighton, the chief executive of Mindshare UK, is leaving the agency to become chief operating officer at Dentsu Aegis UK & Ireland. Read full story › Source: Campaign...
Read MoreBy Alison Millington A spokesperson from the ASA said the authority met with Protein World to discuss the “Are you beach body ready?” campaign following negative reactions to the ad, which appeared throughout the London Underground last week showcasing a woman in a bikini alongside the words “Are You Beach Body Ready?”. “It’s coming down in the next three days and, due to our concerns about a range of health and weight loss claims made in the ad, it can’t appear again in its current form,” the ASA said. As of Monday the ASA had received 216 complaints about the ad from the fitness and Read full story › Source: Marketing Week...
Read MoreBy John McCarthy Protestors have been creative in their attempts to get London Underground ads – which ask commuters if they are ‘#beachbodyready’ with creative featuring an ultra-fit model – removed. Richard Stavely, head of marketing for Protein World supplement sales firm, complained that the ads had been subjected to numerous acts of vandalism during their time in the tube. He told Good Morning Britain: “We’ve actually had threats on our head office, physical, violent threats. We had a bomb threat.“ As a result of the backlash, the company made the unsubstantiated claim that it received £1m in four days of sales Read full story › Source: The Drum...
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