By Jennifer Faull Channel 4 has appointed Social Life to handle all social media activity around the third series of reality show First Dates. “First Dates has always been a much loved show, and this series is really bedding in with its audience,” said Martin Trickey, group head of digital at Warner Bros. Television Production UK. “It’s one of those programmes where you feel compelled to start using social media to let others know what you think. There are a lot of water cooler moments.” The agency has produced editorial content plus image and video assets for the @C4FirstDates Twitter account and Facebook page as Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Apple cut into its share in 2014, but the Android leader fights back in Q1 to hold a quarter of the market. Read full story › Source: DM News...
Read MoreBy Nesh Pillay Amazon has launched a new service that will connect businesses with suppliers and distributers. Amazon Business offers companies of all sizes and industries discounts on bulk orders and free two-day shipping for orders more than $49. The program also offers tax exemption. The move will see AmazonSupply – its initial venture into B2B wholsale – folded into Amazon Business. “We’ve heard from business customers that they love the convenience of shopping online, and want an experience at work that is similar to how they shop at home,” said Prentis Wilson, Amazon Business’s vice president. “Amazon Business delivers a new and expanded marketplace that Read full story › Source: The Drum...
Read MoreBy Lucy Tesseras Understand what drives and motivates you When marketers are making decisions about their next move, Shackell urges them to understand what the drivers are that make them happy and the obstacles that have the opposite effect. There are “hygiene factors” such as salary, commute and working environment that need to be in place in order for people to feel they have a secure role, however she believes certain “motivators” must also be in place to allow someone to thrive. These motivators are recognition, responsibility, achievement, personal growth, appreciation, feeling involved and being developed. “When people are looking to change roles they very often think Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Unilever has forged a partnership with Global Citizen and Live Earth: Road to Paris as part of its sustainability programme – its commitment to grow business while reducing its environmental footprint and increasing its positive social impact. Live Earth was co-founded by Kevin Wall, former vice president Al Gore and Pharrell Williams, along with the United Nations and The Climate Reality. Unilever will partner with Live Earth on its Road to Paris project, a series of events in the lead up to the United Nations Framework Convention on Climate Change’s 21st Conference of the Parties, COP21 in Paris in December. The conference Read full story › Source: The Drum...
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