Hulu to make cable TV debut

on Apr 29, 2015

By Nesh Pillay Hulu will soon be available to Cablevision’s Optimal subscribers. The video service is known for providing cable offerings for its viewers, but this is the first time a cable or satellite provider will be offering Hulu. “The partnership with Hulu reflects Cablevision’s desire to meet customers where they are,” said Kristin Dolan, chief operating officer of Cablevision. “There is a new generation of consumers who access video through the Internet, and whatever their preference, Cablevision will facilitate a great content experience.” The service would be equivalent of a Hulu Plus subscription which currently runs at a monthly rate of $8. There is no word yet Read full story › Source: The Drum...

US Ad of the Week: Sheba - 'Snap, Peel, Slurp, Purr'

on Apr 29, 2015

By Minda Smiley Sheba has rolled out a quirky twenty-second spot to promote its easy-to-serve ‘Perfect Portions Entrees’ cat food, which has been voted by the US Creative Department readers as Ad of the Week. The ad brings to mind Rice Krispies’ iconic ‘Snap, Crackle, and Pop’ slogan, with Sheba employing the phrase ‘Snap, Peel, Slurp, Purr.’ No words are spoken throughout, but the sounds of meows, snaps, purrs and peels make for a lighthearted and catchy beat. The ad was created by BBDO New York. Don’t miss your chance to choose next Wednesday’s Ad of the Week, choose your US Creative Department favourite here. Read full story › Source: The Drum...

Reebok KOs Jon Jones sponsorship following hit-and-run arrest

on Apr 29, 2015

By John McCarthy Reebok has canned its sponsorship of Ultimate Fighting Championship’s (UFC) former light heavyweight champion Jon Jones after his arrest for hit-and-run. Jones, who allegedly fled the scene of an accident in Albuquerque on Sunday, previously said he was “incredibly proud to be a part” of Reebok’s UFC push, but has now been suspended by the body and dropped by the sports brand. A spokesperson for Reebok told TMZ Sports: “In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately.” The move comes after the sports brand signed both Jones and Ronda Rousey Read full story › Source: The Drum...