By John McCarthy In the much-awaited interview, Russell Brand has asked how potential prime minister and Labour leader Ed Miliband will tackle issues of media ownership, in particular mogul Rupert Murdoch’s sizable holdings. Following Miliband making headlines with a fleeting night-time visit to the popular activist’s home on Tuesday, the PM candidate tried to connect with Brand’s unique viewership, some of which will be the disaffected youth the former comedian purports to champion. In the Trews interview, which is primed to amass a sizable volume of viewers due to its prominence in the media and Brand’s social media presence – 9.5m Twitter followers and over Read full story › Source: The Drum...
Read MoreBy Gurjit Degun Lego has partnered with Facebook for its latest campaign, which asks children around the world to create an imaginary character called a “Kronkiwongi”. Read full story › Source: Campaign...
Read MoreBy Natalie Mortimer The new president of the IPA Tom Knox has stressed the need for brands to define their higher purpose if the advertising industry is to continue to thrive, eschewing the notion that doing so is “hippy do-gooding”. Speaking today during his inaugural speech, Knox laid out the agenda for his two-year tenure as president with a particular focus on the social benefits on the industry. “I want my agenda to demonstrate and celebrate not just the economic but also the soceital benefits of advertising; the values as well as the value of what we do,” he said. “In doing Read full story › Source: The Drum...
Read MoreBy Direct Marketing News An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad. Read full story › Source: DM News...
Read MoreWhen the team at The Drum Network learned that Tayburn had just posted its best financial results in a decade, I was invited to write a blog outlining the five key factors that I felt had most contributed to our recent success. Here’s what I came up with: Clear direction and purpose The expression: “if you fail to plan, then plan to fail,” maybe a cliché, but a key aspect of Tayburn’s own brand journey has been the creation of our vision and the values exercise that saw every member of the agency involved in defining who we are and what Read full story › Source: The Drum...
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